Xavier University

Fall 2019 Project Description

Students at Xavier University were challenged to develop an integrated marketing campaign that is comprehensive, easy to understand and impactful that the Big East and Fox Sports can utilize to encourage mental wellness within athletics.

 

Professor Profile

Wendy Maxian

Wendy Maxian

Wendy Maxian teaches public relations, advertising and writing as an associate professor of communication arts at Xavier University. She also directs the Emotion, Communication and Psychophysiology (ECoP) Lab. Her research highlights the reported and psychophysiological emotional responses individuals have to media devices and content, and, in particular, to brand logos. Wendy earned her doctoral degree in mass communications at Texas Tech University in 2009, her master’s degree in applied communication theory and methodology at Cleveland State University in 2004 and her bachelor’s of communication at John Carroll University in 1998. Wendy’s professional experience is in freelance public relations. She is a current sports fan and former softball and volleyball player.

Professor Profile

Douglas Olberding

Douglas Olberding

Douglas J. Olberding is an associate professor of sport management at Xavier University in Cincinnati, Ohio, and chair of Xavier’s Department of Sport Studies. He received his doctoral degree in sport management from the University of Kentucky in 1999, and a Master’s Degree in political science in 1990 from Ohio University.  His most recent published works include a sport-tourism interpretation of the Alchian-Allen theorem, examination of the effect of import substitution on the economic impact estimates of sport events, and an analysis brand equity in sport events. He has also studied the relationship between strategic management and athletic performance in U.S. Olympic sport organizations. Dr. Olberding teaches sport marketing, the history of American sport, and sport fundraising. He has been on faculty at Xavier University for 16 years.

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