Villanova University

Spring 2019 Winners

Ryan Fenn

Ryan Fenn

Ryan Fenn is a rising Senior in the College of Liberal Arts and Sciences graduating in May 2020. He is a Political Science and Economics double major with an honors business minor and is also pursuing an honors degree on the honors thesis track. After graduation, Ryan plans to attend law school, and aspires to be either a trial attorney or a corporate lawyer. On campus, Ryan is heavily involved; running and competing on Villanova’s Mock Trial Team, as well as organizing a debate forum at Villanova called the Villanova Union Society.

 “The FOX Sports University Program helped turn a comprehensive class project into a project with a purpose. From contacting our influencer and communicating with her directly, to developing our creative idea, target market, and social media influencer posts, it was amazing to see our plan and campaign come alive right before our eyes.”

“Being able to work with FOX Sports and FOX Sports U allowed me to integrate all the material I learned in class into a relevant, professional, and tangible marketing plan that responded directly to the demands of both FOX Sports and our partner brand Visa.”

“This project provided me with the experience of working in a professional environment with a group of nine other individuals. This was at first a challenge, but a valuable lesson that I will take with me as I pursue a career in law and business.”

 

Hayley Kasko

Hayley Kasko

Hayley Kasko is from Westfield, New Jersey and is a rising junior in the Villanova School of Business. She is majoring in Finance with a minor in Spanish. Upon graduating in May of 2021, she hopes to pursue a career within corporate finance. On campus, she is involved in NOVAdance and has held various leadership positions within her sorority.

“The FOX Sports University Program has given me invaluable experience working with a team on a real-life marketing campaign. It was so much more than any ordinary class assignment.”

“The skills I’ve gained from working with FOX Sports U will undoubtedly help me succeed in my future career, regardless of what industry I choose to pursue.”

“FOX Sports U gave us the creative freedom to completely build our campaign from the ground up. We were able to make it our own and something that we were all passionate about and proud of.”

 

 

Spring 2019 Project Description

Students at Villanova University were challenged to develop a social influencer campaign to promote and drive awareness of the FIFA Women’s World Cup France 2019 among the Millennial and Gen Z fan base.

 

Professor Profile

Lindsay McFadden

Lindsay McFadden

Lindsay Higgins McFadden spent fifteen years in the Advertising and Brand Communications industry, the majority of which were spent at McCann New York working on a wide range of domestic and international Clients such as Gillette, J&J, Unilever and MasterCard. Her McCann tenure was highlighted by the roll-out of MasterCard’s “Priceless” campaign globally in 100+ countries and 47 languages, resulting in the reversal of 10 straight years of share declines for MasterCard and the award of a Gold Effie for Best Global Campaign.

Following McCann, Lindsay led the Account Management team at Brownstein Communications in Philadelphia, managing clients such as United Healthcare PA, Philadelphia Magazine, University of the Sciences and Children’s Hospital of Philadelphia.

Lindsay received her undergraduate degree from Fordham University’s Gabelli School of Business and a Masters in International Marketing from St. Joseph’s University Haub School of Business. Lindsay has been a member of the VSB Marketing faculty since January of 2014, teaching Global Marketing, Business Dynamics and Competitive Effectiveness.

Professor Profile

Ward Utter

Ward Utter

Professor Utter teaches management classes for undergraduate and graduate students. Prior to teaching, he worked in a variety of industries and functions. He began his career at Strategic Planning Associates as a management consultant. He went on to hold management and marketing positions at Chef America (Hot Pockets), Mrs. Fields Cookies, and an internet start-up company. His experience includes work in the food, utilities, housewares, and textiles industries.

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