University of Wisconsin

Spring 2016 Project Description

FOX Sports University partnered with the University of Wisconsin for the second time this spring semester. Students were challenged to build a strategic marketing campaign to increase awareness of the updated FOX Sports App.


Professor Profile

Deb Pierce

Deb Pierce

Debra Pierce is a Faculty Associate in the School of Journalism and Mass Communication, teaching intermediate and advanced Strategic Communications courses.  Debra has made significant contributions to the department’s curriculum innovation in the areas of digital communications, strategy, public relations, and campaign management.  Her courses offer hands-on, high-impact experiential learning that frequently embody the “Wisconsin Idea” – set up as student-based agencies, her classes frequently give back to Wisconsin-based businesses with communication campaign ideas.

She teaches courses in Digital Media Strategies, Public Relations Strategies, Account Planning, Intro to Strategic Communications, the Strategic Communications Campaigns Capstone, Professional Communications Careers, Internships, and Directed Studies.

Debra brings more than 20 years of marketing and strategic communications experience – on both the client and agency sides – to the School of Journalism and Mass Communication.  Debra began her career at Chicago office of Burson-Marsteller (one of the world’s largests PR agencies) on the Kraft Foods, General Mills, Miller Brewing Company, Procter & Gamble, Tropicana, and Ameritech accounts.  Her public relations experience includes new product introductions and support, event marketing, crisis communications, media relations and media training, corporate communication, ethnic marketing, sports marketing, corporate sponsorships, and publicity.

She then worked at both Kraft Foods (Oscar Mayer Division) and Spectrum Brands in brand management and marketing. Her client side experience spans the food, mass merchandising, drug and specialty channels across North America, Europe, and Australia.  In addition, her marketing experience includes strategy development, advertising, public relations, consumer and trade promotions, event marketing, new product development, ethnic marketing, and management (financial, sales, business, personnel).

Deb serves on the L&S CASI (Committee for Academic Staff Issues) and is the advisor for the UW Ad Club.  She recently received the L&S Mid-Career Award, based on “outstanding performance, leadership and service beyond her position, substantial professional competency, and promise of continuing contributions.”

Debra is a two-time UW Madison graduate and a huge “all things BADGER” fan – she holds both a Bachelor of Arts in Journalism (Public Relations) and a Master of Science Degree in Business (Marketing) from the University of Wisconsin-Madison.

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