University of North Carolina

Fall 2018 Project Description

Public Relations Campaigns students at UNC were challenged by FOX Sports South to develop a year-round strategy for the network’s Instagram account that extends beyond sports and engages the Gen Z and Millennial fan bases.


Professor Profile



Livis Freeman graduated from UNC-Chapel Hill in 1999 with a Degree in Psychology. Livis started a Public and Community Relations company called 4ourFans, Inc. in 2001 to help professional athletes create their charitable identities, improve their image/marketability and give back to their communities and fans. In his 15 years of operating 4ourFans, Livis has worked with sports starts such as Jerry Stackhouse (NBA), Antawn Jamison (NBA), Juwan Howard (NBA), Brendan Haywood (NBA), Jarvis Hayes (NBA), Erick Dampier (NBA), TJ Ford (NBA), Kris Jenkins (NFL), Quentin Groves (NFL), Chansi Stuckey (NFL), Leroy Hill (PGA), James Butler (NFL), Tim Clark (PGA), Charles Howell III (PGA) and former two-time heavyweight boxing champion Riddick Bowe. In addition to running 4ourFans, Inc., Livis is also a Professor of the Practice at the MJ-school, where he teaches courses in Public Relations Case Studies, Public Relations Campaigns and Current Issues in Mass Communication. Through 4ourFans, Livis has provided an internship program that has given over 50 students around the country the chance to get valuable experience in Public and Community Relations.

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