University of North Carolina

Fall 2019 Winners

Martha Bennett

Martha Bennett

Martha Bennett is a senior studying public relations and political science from Greenville and Charlotte, N.C. A lover of all things arts and entertainment, her experiences include studying and interning abroad in London where she interned with the London Film Academy, and most recently, the John F. Kennedy Center for the Performing Arts in Washington, D.C. Outside her ambitions, Martha enjoys quoting from her favorite films and searching for the perfect shade of red lipstick. She plans to move to either Los Angeles or New York City post-graduation to pursue a career in entertainment/ film publicity where she can help movies come to life and inform audiences on the strides that creatives are taking to impact culture.

“Working with FOX Sports University gave me a real sense of accomplishment. I was able to work collaboratively as a team to create professionally-recognized work–that’s something that not every undergrad gets the chance to do during a full-time semester.”

“Through this experience, I was able to be taken seriously as a problem-solver and as a creator. FOX Sports University gave us the tools to succeed by allowing us to be unbound by our imagination and as a result, gave me the confidence that my ideas and skills are valuable as I enter the professional realm.”

“This opportunity has allowed me to claim ownership of my abilities as a communicator and collaborator.   Without having this hands-on experience, I’m not sure if I would feel as prepared as I am now going into my next steps.”

MEGAN TEEMS

MEGAN TEEMS

Megan Teems is a senior at the University of North Carolina at Chapel Hill majoring in public relations and business administration. After graduation in May, Megan will be joining The Link Group, a marketing research consulting firm in Durham, North Carolina. She’s passionate about learning about the mind of the customer and implementing consumer behavior change tactics to achieve a desired result. She loves trying new things and is currently busy soaking in her final few months in Chapel Hill.

“Gaining “real world” experience with such esteemed clients as Fox Sports and the MLB was an unbelievable experience to gain and get to be a part of.”

“Our group consistently reflected on the problem statement laid out to us which helped lead us to the winning project proposal. It was so rewarding to see our hard work pay off by closely sticking to the mission and listening closely to what Fox Sports and the MLB were really looking for.”

“I couldn’t recommend this opportunity enough. Fox and the MLB were both so helpful throughout the entire process, and I can’t wait to see how our recommendations play out in the future.”

Grace McNichols

Grace McNichols

Grace is a senior at the University of North Carolina at Chapel Hill majoring in Public Relations and Sports Communications.  After graduation in May 2020, she will be working as a Membership Sales Associate with the Atlanta Hawks.  She has a knack for efficient communication and building relationships. Grace’s main career interests consist of sales and sports marketing, all while being a mentor to others, especially women in sports.  Hailing from Massachusetts, she is passionate about Boston sports, loves to cook and travel.

“Working with FOX Sports was an invaluable experience.  I learned how to work on a team not only in an academic setting, but in the professional world.  We were given some direction, but just the right amount so that we could exercise our creative thinking skills and present very diverse projects.”

“By working with two clients at once, we learned how to juggle various expectations without losing sight of our personal vision for the outcome of this project.”

“I can say with confidence that this project is one that I poured my heart and soul into.  I am so proud of what I was able to create with the guidance of FOX Sports and MLB.  Building the entirety of the campaign was a challenge, but it allowed me to get outside my comfort zone and gain professional experience.  I am so thankful for FOX Sports U!”

Lydia Davis

Lydia Davis

Lydia Davis graduated early from the UNC Hussman School of Journalism and Media in December 2019. After graduating with a BA in public relations, Lydia moved back to her hometown of Clayton, North Carolina. She is currently the Director of Marketing and Communication for the Clayton Chamber of Commerce. While interning, and now working full time in Marketing, Lydia has found a love for event marketing and promotional storytelling. It was always a dream of Lydia’s to work in-house for a non-profit, so being able to do so now, while using her experience to communicate the Clayton Chamber’s mission to its investors has been extremely rewarding. In her free time, Lydia is looking forward to submersing herself in her local community, spending more time with family and focusing on curating a new work-life balance.

“There is no way to describe the feeling of seeing my group’s campaign come to life over the course of the semester. By the time presentation day came around I was more than confident in the proposal we had created and it was so rewarding to get to share that vision with the Fox Sports team.”

“Participating in the Fox Sports U program really brought the real world into my classroom. I loved knowing that the campaign I was working on and the effort I was putting into it was feeding into a bigger picture for Fox Sports. I am looking forward to seeing our campaign become a reality.”

“The real-world experience I gained through the Fox Sports University program is irreplaceable. This project allowed me to tap into all I had previously learned and was a great capstone to my education at UNC.”

 

Fall 2019 Project Description

Public Relations Campaigns students at UNC were challenged to develop an over-arching messaging strategy for on-air, social and digital media that FOX Sports and the MLB can utilize to enhance their existing partnership and raise awareness for joint sustainability efforts.

 

Professor Profile

Livis Freeman

Livis Freeman

Livis Freeman graduated from UNC-Chapel Hill in 1999 with a Degree in Psychology. Livis started a Public and Community Relations company called 4ourFans, Inc. in 2001 to help professional athletes create their charitable identities, improve their image/marketability and give back to their communities and fans. In his 15 years of operating 4ourFans, Livis has worked with sports starts such as Jerry Stackhouse (NBA), Antawn Jamison (NBA), Juwan Howard (NBA), Brendan Haywood (NBA), Jarvis Hayes (NBA), Erick Dampier (NBA), TJ Ford (NBA), Kris Jenkins (NFL), Quentin Groves (NFL), Chansi Stuckey (NFL), Leroy Hill (PGA), James Butler (NFL), Tim Clark (PGA), Charles Howell III (PGA) and former two-time heavyweight boxing champion Riddick Bowe. In addition to running 4ourFans, Inc., Livis is also a Professor of the Practice at the MJ-school, where he teaches courses in Public Relations Case Studies, Public Relations Campaigns and Current Issues in Mass Communication. Through 4ourFans, Livis has provided an internship program that has given over 50 students around the country the chance to get valuable experience in Public and Community Relations.

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