University of Minnesota

Fall 2019 Project Description

Strategic Communications and Campaigns students at the University of Minnesota were challenged to develop a 360-degree campaign for FOX Sports Supports to pay tribute to military veterans by leveraging on-air talent, marquee events (i.e. Super Bowl, Big East Tournament, etc.) and important dates for the military and its veterans.


Professor Profile

Steve Wehrenberg

Steve Wehrenberg

Steve brings more than 35 years of professional strategic communications experience to the faculty, including the last six as CEO of advertising agency Campbell Mithun. Starting in public relations, he shifted to copywriting, but then spent nearly 30 years in account, strategic and agency leadership positions. As head of strategic planning and integration, Steve created many of Campbell Mithun’s suite of strategic planning tools, many of which he uses today to teach Generation and Selection of Communications Strategies in the Professional M.A. Program. His efforts won a Jay Chiat Silver Award for Account Planning in 2008.

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