University of Florida

Spring 2016 Winners

Lauren Wilson

Lauren Wilson

Lauren Wilson is a graduate of the University of Florida where she received her bachelor’s degree in adverting and a minor in innovation. She recently accepted an offer from VCU Brandcenter and will be continuing her education at Virginia Commonwealth University as part of the 2018 class.  She hopes that the combination of a master’s degree and a portfolio will lead her to her dream job as an Art Director. When Lauren is not doing things related to advertising, she is at the gym, reading a good book at the beach, or watching HGTV.

“My entire experience with the FOX Sports U program was incredible. It gave me the opportunity to step outside of my comfort zone and create some awesome things.”

“FOX Sports U led me to a great group of people that I got to work with all semester. Our success was because of each one of us working towards a common goal and I’m so proud of the work we ended up with.”

“I highly recommend that everyone who has the opportunity to join the FOX Sports U program does. You will be presented with real life challenges and make connections with industry professionals. I would do it all over again if I had the chance!”

Kendall Williams

Kendall Williams

Kendall Williams is a recent graduate from the University of Florida who received a Bachelor of Science in Advertising in April 2016. Previous to Fox Sports U, Kendall worked as Assistant Manager at a local clothing boutique in Gainesville for over three years, a weekly fashion writer for, Art Director for an in-house agency at UF called AdWerks doing non-profit work for clients in the Gainesville area and a Marketing Intern for Macy’s Inc. Aside from school and extracurricular activities, you will most likely find Kendall planning her next adventure at a local coffee shop or snapping pictures with her Polaroid camera. With a love for creating, Kendall dreams of becoming an Art Director for 72andSunny, an advertising agency in Los Angeles, California. In the meantime, Kendall will start as a Sales Manager for Macy’s in Tampa, FL. while pursuing freelance graphic design work.

“FOX Sports U was an amazing opportunity. After applying for this position in the fall, I would have never imagined the amount of knowledge I would gain throughout this experience.”

“You will laugh, you will cry, you will have breakthroughs, but most of all, you will create amazing work for an amazing client.”

“I’m excited to see how our concepts are translated into next year’s campaign for the 2017 Daytona Supercross!”

Cameron Riley

Cameron Riley

Cameron Riley is a rising Senior at the University of Florida and will graduate in Spring 2017 with a Bachelor’s Degree in Advertising.  In addition to his work with Fox Sports U, Cameron has worked as a copywriter for a non-profit, student run advertising agency doing work for clients in the Gainesville area, as a copywriter for TEDxUF, the largest TEDx event in the southeast, and as Vice President of Communications of Sigma Phi Epsilon.  Cameron is an avid traveler and hopes to turn his creative nature and passion for writing into a career that will enable him to travel the world.  He is also very interested in environmental conservation and would enjoy putting his creative and communication skills to use for environmental non-profits. If he goes on to work in the advertising industry, Cameron wants to pursue a creative route, working as a copywriter for a large, multi-national ad agency.

“This class was easily the most fun and enjoyable class that I have ever taken. It was definitely challenging, but my team was amazing, and I laughed until my sides hurt more times than I could count.”

“We spend a lot of time together, worked hard, and really got to know one another all while learning to work as an effective and efficient team. We pushed each other and I think we all discovered some hidden talents and even surprised ourselves with what we are capable of.”

“The FOX Sports U program is the best possible opportunity offered to prepare yourself for a job after college. We were given a real-life problem to solve and we had to work together with our team and alongside executives from FOX Sports and the Daytona International Speedway to solve this problem in the best manner. Now we will see the campaign we created come to life for the 2017 Daytona Supercross Race.”

Dana Hatchett

Dana Hatchett

Dana Hatchett was born in San Diego, California and was raised in Melbourne, Florida since the age of seven. She is double majoring in Advertising and Visual Arts Studies and will be graduating from the University of Florida during the spring of 2017. She has always enjoyed the advertising industry and finds the creation of campaigns fascinating. She enjoys the creative side of advertising and hopes to pursue that as a career. In her spare time, she enjoys photography and making art.

“The Fox Sports University program allows students to gain hands-on advertising experience while still attending college. I am grateful to have been a part of this program because it has taught me so much.”

“This class provided me with real-world  experience unlike any other class that I have taken thus far at the University of Florida.”

“Working with a passionate team and learning how to build a campaign was exciting and I really learned a lot.”

Robert Cazzoli

Robert Cazzoli

Robert Cazzoli is from Miami, Florida where he attended Miami Killian Senior High. While in high school, he played on the varsity lacrosse team and was a member of several clubs and honor societies. His mother instilled a love for the Florida Gators in him from birth, but he began to make that love his own when he was accepted into the University of Florida in 2012.


Robert graduated from UF in April with a bachelor’s degree in Advertising and a minor in History, and he is currently job hunting for his first step into a career in the advertising industry. Although he has at least some interest in almost every aspect of the advertising industry, Robert discovered his passion for creative strategy and collecting primary research this past school year. Robert’s personal interests span numerous subjects, but his greatest passion can be found within the world of sports. It was this merging of his creative interests and his love for sports that lead him to this opportunity with the Fox Sports University Program in the first place.

“I loved the real-world, hands-on experience this program gave me by all0wing our team to interact with the client in a way that made us feel like our work really mattered and would really be considered.”

“It was a truly exhilarating experience to come to class or attend team meetings with the knowledge that at any given moment one of us could think up something that will be seen by people other than our friends, classmates, or teachers.”

“I have honestly never been a part of a more fun class with more interesting or talented group of people. It never felt like work because I just wanted to keep at it until it was perfect.”


Spring 2016 Project Description

FOX Sports University challenged students at University of Florida to develop a multi-faceted campaign that increases awareness and promotion around the Daytona Supercross by Honda for the 2017 season on FS1.


Professor Profile

Robyn Goodman

Robyn Goodman

Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of Missouri.

Prior to graduate school, she was a sports reporter and later on a feature page and Sunday magazine designer at the Columbia Missourian. After leaving Missouri, she worked as an advertising graphic designer at the Iowa City Press-Citizen. In 1995, she entered graduate school while also working in public relations at the Texas Petroleum and Convenience Store Association and soon after as a freelance graphic designer and public relations consultant on several projects including a Lawrence Erlbaum book cover and printed materials for the American Society of Civil Engineers. Her work with Fox Sports has earned her a bronze Telly and a silver regional Addy.

She has been recognized and received awards for her scholastic work and teaching including a university fellowship that is awarded to the top 5 continuing doctoral students at the University of Texas, top conference papers from ICA, AEJMC, and AMHCR, and the International Communication Association’s award for excellence in teaching by a graduate student. Her work is published in Journalism and Mass Communication QuarterlyVisual Communication Quarterly, and Public Understanding of Science.

She teaches Copywriting and Visualization and Advanced Creative at the undergraduate level.  Graduate courses include Advertising Research Methods and Visual Communication Theory and Method.

Her research interests are visual communication, health communications, and gender, race, and media.  Her current research looks at media and cosmetic surgery and emotional responses to beauty types in advertising.

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