University of Florida

Spring 2012 Winners



Originally from Jupiter, FL, Taylor will graduate in the spring of 2012 with a B.S. in Advertising from the University of Florida.  After graduation, she hopes to start a career with media within an ad agency in NYC. Taylor wants to be part of the advertising industry because advertisements have a huge impact on our society and daily lives.

“This was an amazing experience and privilege to create ideas for TV commercials with 4 other students for Prep Zone that will be shown throughout Florida.”

“Fox [Sports] University allows us to use everything we have learned so far to create an overall creative campaign for a real client.”

“Creating a campaign for Prep Zone has been one of the most rewarding experiences of my college career.”

“Working with a real client teaches you to think outside the box and impress them with your ideas.”

“Fox [Sports] University is way more than a class; it is a real-life advertising experience.  The Fox Sports’ clients provide you with honest feedback and advice for the industry, which is something you cannot find in a textbook.”



Alex Martin is expected to graduate in May 2012 with a B.S. in advertising.  He is from Ponte Vedra Beach, Florida and has just wrapped up his 5th year at the University of Florida.  For the past five years Alex has been on University of Florida’s swimming team.  After completing his eligibility he continued training as his focus is the Olympic Trials this June.  Alex is also the creative director for University of Florida’s first official student-athlete blog, The Gator Grind.  After graduation he is excited to pursue a career that combines music and advertising in Los Angeles.  He enjoyed working on the Prep Zone campaign as it allowed him to take a new perspective on high school sports as well as explore the creative side of advertising.

“I wish I had more classes like this. I enjoyed the competitive and creative atmosphere. If I wasn’t graduating I would definitely take a class like this again.”

“I loved how in this campaign we had the opportunity to focus on just the creative.  We were able to throw out the traditional rule books and let our imaginations take over.”

“Working on this campaign has truly been a pleasure.  I learned so much from working with my team and I was really pleased with our results.”



Originally from Seminole, FL, Daniel LeVine is a 3rd-year student at the University of Florida.  He is expected to graduate with a B.S. in Advertising in 2013 with minors in Business Administration and Communication Studies.  He acts and writes for Generation Sketch Comedy, and he serves as Public Relations Chair and Vice President of Theatre Strike Force.  He hopes to pursue a career in either video advertising or film production.

“FOX [Sports] University doesn’t bog down students with the pressures of having to figure out technical or monetary details; it provides a rare outlet for advertising students to prepare a campaign where the only limits are meeting client needs and the students’ creativity. I think that’s really special.”

“I’m grateful that I had the opportunity to take this course, and I think it’s an invaluable experience for anyone pursuing a creative advertising career.”

“FOX [Sports] University is unique in that it allows students to create a campaign for a real-life client, present to the campaign in a business-like setting, receive feedback from professionals and watch their work come to life. It gives you a taste of the real advertising world that I’ve never experienced in a classroom before.”



Allison was born in Vero Beach, Florida, where she lived until moving to Gainesville to attend the University of Florida.  She will graduate in May with a Bachelor of Science in Advertising and a minor in Art History.  During her time at the university, Allison played on the women’s club soccer team, traveling all over the Southeast to play in collegiate tournaments; studied food and culture and Renaissance art for a summer in Florence, Italy; and became very involved with the American Cancer Society, this year serving as the Event Chair for the University of Florida’s Relay For Life.  Upon graduation, Allison will be working in advertising sales and plan to eventually move to work within an agency, hopefully in account management or as a copywriter.

“[FOX Sports] University was a wonderful opportunity to explore a more creative side of advertising that can be difficult to get from the standard curriculum.”

“[FOX Sports] University was a great way to expand my creativity and I had great time working with my team all semester.  It was definitely one of the highlights of my time in the advertising program.”

“It allowed me to gain valuable experience working with a team on a real project and broadened my perspective of the path I want to pursue within the advertising industry.”



Daniella Phillips graduated Magna Cum Laude with a Bachelor of Science in Advertising from the University of Florida in May 2012. Daniella is a second degree black belt in Tae Kwon Do and is extremely involved with the University Athletic Association at UF, serving as a Marketing Sports Lead for three University of Florida sports teams.  Daniella plans to begin law school in fall 2013 to study sports and entertainment law before pursuing a career as an external affairs director in collegiate sports.

“The opportunity to work with one of the biggest names in sports was not only incredibly exciting for me because I plan on working in the sports industry, but it also provided me with an educational experience that will help me in preparing for my career.”

“Everyone involved with Fox Sports [U] treated us like professionals and made us feel like they really valued our ideas.  It helped reassure my group and I that we were ready to enter the professional world with confidence.”

“The Fox Sports [U] program offered a truly unique and incredible opportunity to develop a real campaign for a major client.”

“It’s incredibly exciting as a college student to feel like a real client is interested in seeing your ideas and possibly utilizing them in a real campaign.”


Spring 2012 Project Description

In the spring of 2012, FOX Sports Florida / SUN Sports challenged advertising students at The University of Florida’s College of Journalism and Communications to drive traffic and viewership to FOX Sports Florida’s new high school offering: Prep Zone Live.


Professor Profile

Robyn Goodman

Robyn Goodman

Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of Missouri.

Prior to graduate school, she was a sports reporter and later on a feature page and Sunday magazine designer at the Columbia Missourian. After leaving Missouri, she worked as an advertising graphic designer at the Iowa City Press-Citizen. In 1995, she entered graduate school while also working in public relations at the Texas Petroleum and Convenience Store Association and soon after as a freelance graphic designer and public relations consultant on several projects including a Lawrence Erlbaum book cover and printed materials for the American Society of Civil Engineers. Her work with Fox Sports has earned her a bronze Telly and a silver regional Addy.

She has been recognized and received awards for her scholastic work and teaching including a university fellowship that is awarded to the top 5 continuing doctoral students at the University of Texas, top conference papers from ICA, AEJMC, and AMHCR, and the International Communication Association’s award for excellence in teaching by a graduate student. Her work is published in Journalism and Mass Communication Quarterly, Visual Communication Quarterly, and Public Understanding of Science.

She teaches Copywriting and Visualization and Advanced Creative at the undergraduate level.  Graduate courses include Advertising Research Methods and Visual Communication Theory and Method.

Her research interests are visual communication, health communications, and gender, race, and media.  Her current research looks at media and cosmetic surgery and emotional responses to beauty types in advertising.

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