Southern Methodist University

Spring 2019 Winners

Courtney Smith

Courtney Smith

Courtney Smith graduated from SMU in May with a Bachelors of Business Administration in Marketing. She also minored in both Advertising and Spanish. She is currently pursuing job opportunities in marketing, strategy, and account planning. She is interested in combining creativity with analytics to solve marketing and business problems. Courtney has held two internships for Mojo Media Labs, an inbound and account based marketing firm in Irving, Texas. In her free time, she enjoys traveling and volunteering in her community.

“Seeing the campaign from the beginning stages all the way to the finished product was the most rewarding and memorable opportunity I have  had in college.”

“Working with FOX Sports University allowed me to take all the knowledge I’ve accumulated from four years of school and apply it in a tangible and exciting way.”

“Being able to have a tangible project to show while interviewing has been and will continue to be invaluable!”

Curry Richman

Curry Richman

Curry Richman graduated in May 2019 with a Bachelors of Business Administration in Marketing. She also minored in Advertising. After graduating, Curry started at Discovery Inc. in New York City as a Sales Assistant. In her free time, she loves to travel and spend time with her friends and family.

“FOX Sports University was the most rewarding experiences that I participated in at SMU.”

“This project gave us the opportunity to fully execute a marketing plan from start to finish. It also allowed us to gain an understanding of all of the work that goes into building a plan.”

“My favorite part of FOX Sports University was being able to work so closely with our clients and adjust our plan based on their feedback.”

 

 

Spring 2019 Project Description

Spring 2019 students at Southern Methodist University were tasked with creating a unique and innovative 360-degree marketing campaign that raises awareness and drives viewership for Dallas Mavericks broadcasts and ancillary programming on FOX Sports Southwest.

 

 

Professor Profile

Judy Foxman

Judy Foxman

Judy Foxman is Senior Lecturer of Marketing at Southern Methodist University’s Cox School of Business in Dallas, where she teaches Fundamentals of Marketing, Sports Marketing, and the Honors Marketing Practicum in the BBA Program.  Additionally, Ms. Foxman has taught in the SMU Cox Executive Education Program and has served on the faculty of the SMU Cox Graduate Marketing Certificate Program. She is the recipient of the C. Jackson Grayson, Jr. Endowed Faculty Innovation Award and multiple teaching awards for excellence in undergraduate teaching. Ms. Foxman has also been selected twice for inclusion in “Who’s Who Among America’s Teachers.”

Ms. Foxman is a graduate of Ithaca College where she received a Bachelor of Science degree in Communications Management.  She received her Master of Business Administration degree with a concentration in Marketing from SMU Cox.

Prior to joining the faculty at the Cox School, Ms. Foxman worked in consumer products brand management at Drawing Board Greeting Card Company and Anderson Clayton Foods, and was a principal in the marketing consulting firm of Daniels & Foxman, Inc.

Professor Profile

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