Seton Hall University

Fall 2019 Project Description

Sports Marketing students at Seton Hall were tasked to develop a 360-degree integrated marketing campaign for the 2020 U.S. Open at Winged Foot that FOX Sports can utilize to increase awareness for the event and ultimately drive viewership on FOX, FS1 and the FOX Sports app.

 

Professor Profile

Larry McCarthy

Larry McCarthy

Larry McCarthy is an Associate Professor in the Department of Management at the Stillman School of Business at Seton Hall University, New Jersey, where he teaches in the sport management program.  His research focuses on sport marketing and has appeared in the Journal of Sport Management, Sport Marketing Quarterly and the European Journal of Sport Management.  He coauthored with colleagues William Sutton and Richard Irwin the text “Sport Promotion and Sales Management”.  He is Director of the Institute of International Business at the Stillman School, and has led international business classes to Chile, Argentina, Costa Rica, Peru and Cuba.  He is a founding member of the Sport Marketing Association and is a former Chairman of the New York Gaelic Athletic Association.

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