Seton Hall University

Fall 2018 Winners

Dwyght Pena

Dwyght Pena

Dwyght is a Senior from Boston, MA majoring in Sports Management with a minor in Mathematics. After graduation he looks to pursue his Master degree while continuing in higher education. He would like to eventually work in professional or college basketball. Dwyght is also a fan of comics.

“FOX Sports U gives students the opportunity to work outside of the classroom with real world projects, like the Big East Tournament.”

“FOX Sports U showed me real world marketing and aspects that are lost in textbooks.”

“The project was fun and exciting to work on; being able to attend the Big East Media Day at Madison Square Garden was a remarkable way to form ideas.”


Fall 2018 Project Description

Sports Marketing students at Seton Hall were challenged to develop integrated marketing campaigns for the 2019 BIG EAST Tournament that FOX Sports could use to engage and excite fans and media alike in the greater NYC area.


Professor Profile



Larry McCarthy is an Associate Professor in the Department of Management at the Stillman School of Business at Seton Hall University, New Jersey, where he teaches in the sport management program.  His research focuses on sport marketing and has appeared in the Journal of Sport Management, Sport Marketing Quarterly and the European Journal of Sport Management.  He coauthored with colleagues William Sutton and Richard Irwin the text “Sport Promotion and Sales Management”.  He is Director of the Institute of International Business at the Stillman School, and has led international business classes to Chile, Argentina, Costa Rica, Peru and Cuba.  He is a founding member of the Sport Marketing Association and is a former Chairman of the New York Gaelic Athletic Association.

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