Seton Hall University

Fall 2019 Winners

Jake Saenz

Jake Saenz

Jake is a Junior from Staten Island, NY majoring in Sports Management and Finance. After graduation he plans to pursue his Masters in Finance at Seton Hall. He would eventually like to work in basketball or soccer operations on the professional or collegiate level. Jake also enjoys listening to music and spending time with family.

“The Fox Sports U program allowed students to work on a real-world project in the classroom, letting us turn concepts into practice.”

“The project allowed us to understand what really goes into developing a marketing plan from the beginning to end from all aspects.”

“Fox Sports U feedback throughout the process helped our group develop our ideas to create the best pitch possible.”

 

Fall 2019 Project Description

Sports Marketing students at Seton Hall were tasked to develop a 360-degree integrated marketing campaign for the 2020 U.S. Open at Winged Foot that FOX Sports can utilize to increase awareness for the event and ultimately drive viewership on FOX, FS1 and the FOX Sports app.

 

Professor Profile

Larry McCarthy

Larry McCarthy

Larry McCarthy is an Associate Professor in the Department of Management at the Stillman School of Business at Seton Hall University, New Jersey, where he teaches in the sport management program.  His research focuses on sport marketing and has appeared in the Journal of Sport Management, Sport Marketing Quarterly and the European Journal of Sport Management.  He coauthored with colleagues William Sutton and Richard Irwin the text “Sport Promotion and Sales Management”.  He is Director of the Institute of International Business at the Stillman School, and has led international business classes to Chile, Argentina, Costa Rica, Peru and Cuba.  He is a founding member of the Sport Marketing Association and is a former Chairman of the New York Gaelic Athletic Association.

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