Savannah College of Art and Design

Fall 2013 Project Description

Students at the Savannah College of Art and Design were tasked with devising the opening title animation graphics for the 2014 Super Bowl on FOX. This process involved creating and presenting storyboards, animatics, motion/3D capture and final design concepts. SCAD students were in regular communication with the FOX design team to check-in on progress and help foster the project. The FOX design team polished and finalized the students’ designs to use for the broadcast. Students documented their journey through a blog created in conjunction with the Collaborative Learning Center at SCAD, which appeared on the FOX website.


Professor Profile

Austin Shaw

Austin Shaw

Austin Shaw is a motion media design professor at Savannah College of Art and Design. He has worked as a creative director, designer, and animator for companies such as Süperfad, Digital Kitchen, and Curious Pictures, creating original content for the broadcast and advertising industries. In addition to working on numerous Broadcast Design Award projects, he has worked on Emmy-nominated projects as well.

Shaw is a classically trained artist and designer who firmly believes in combining analog and digital in both materials and production methods. He uses hybrids of complementary opposites to create dynamic tension in education, commercial art, and fine art. Specific areas of exploration include process to outcome, analog to digital, and motion to graphic.

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