University of Pittsburgh

Fall 2018 Winners

Katie Bozzo

Katie Bozzo

Katie is a senior at The University of Pittsburgh from Saxonburg, PA. She will graduate with degrees in Marketing and Human Resources Management with a Certificate in Leadership and Ethics from the College of Business Administration in April 2019. She’s had internships working for the Parramatta Eels Rugby Team in Parramatta, Australia and BNY Mellon in New York City, NY. After graduation she plans to build a career that incorporates both Marketing and Human Resources and is very excited to get started.

“Working on this project for FOX Sports U allowed me to gain hands on experience and knowledge about marketing that I can directly transfer into my future career.”

“FOX Sports U created a great platform for us to be creative and think big. It showed us how fun working on a team can be.”

“I couldn’t have asked for a better team to work on this project with all semester.”

Sarah LaVelle

Sarah LaVelle

Sarah was born and raised in Pittsburgh, PA. She is a senior at the University of Pittsburgh majoring in Marketing with a certificate in Leadership and Ethics. Following graduation, Sarah plans to pursue a career in fashion merchandising and loves the fast pace of retail. She is currently a sister of Delta Zeta and a member of Fashion Business Association. In her free time, Sarah loves to travel and experience new cultures and places.

“Working with FOX Sports University and the MLB this semester has been such an incredible learning experience”

“This partnership with FOX Sports University was tremendous. It not only allowed us as students to pitch our ideas to the client, but also gave us the opportunity to develop, execute, present, and hear feedback from the client. This feedback was invaluable”

“FOX Sports University and its partnership with Pitt really gave us the opportunity to take what we have learned in all of our marketing classes and apply it to a real world situation”

Jane Hemmelgarn

Jane Hemmelgarn

Jane is a senior at the University of Pittsburgh studying marketing and pursuing the Certificate Program in International Business. Outside of her classes, Jane spent much of the last three years involved in Pitt Pathfinders, campus tour guides and visitor services representatives. Jane currently serves as the Vice President of Membership for the over 200 people in the organization. Between Pathfinders and her other classes, Jane has developed significant interests in customer service and event management. Prior to this class, Jane had interned with a few non-profits working on their social and digital media management and also spent a semester abroad in Sydney, Australia. Jane will be graduating in April and hopes to find a career that allows her to work with people to solve problems in new and exciting ways.

“Working with FOX Sports and Major League Baseball on the 2019 All-Star Game was an amazing experience that combined three of my favorite things: creative marketing strategies, large scale events, and my hometown of Cleveland, OH.”

“This experience was so much more than a regular class. I learned just as much as I have during any internship and gained real life experience in working with a team to create a unique and fun solution that would benefit both FOX Sports and Major League Baseball.”

“I would recommend this class and this experience to anyone looking to gain more insight and experience in marketing and creative work. It’s a great way to find out more about the different processes that go into creating a marketing campaign and figure out what you like about each one. Plus, I made some incredible friends throughout the semester and I am excited to see where their careers take them.”

Rebecca Kubiczki

Rebecca Kubiczki

Rebecca Kubiczki is a senior Marketing major at the University of Pittsburgh. She will graduate in April 2019 and will obtain her degree along with a certificate in Business Analytics. She is also a member of the Pittsburgh Advertising Federation. After graduation, Rebecca plans to begin her career and hopes to work at an advertising agency where she can use her creative skills. In her free time, she enjoys drawing and staying active at the gym. Rebecca is looking forward to what the world (both in and outside of the workplace) has in store for her.

“Working on a project directly with a client is a great opportunity that I would recommend to any student seeking hands-on experience.”

“This experience was both humbling and encouraging; it reminded me of how much work is put into campaigns behind the scenes and how that work pays off”

“I’m very grateful for the team that I was given the opportunity to work on this project with. I couldn’t be more proud of us.”

Russell Gibbons

Russell Gibbons

Russ is a senior Marketing student at the University of Pittsburgh, pursing a certificate in Business Analytics and a minor in French. Outside of the classroom, he is the President of Pitt Racquetball Club and is involved in Pitt’s chapter of the American Marketing Association. Russ’ career interests include Marketing Analytics and International Business. He is particularly interested in start-ups and has two years of internship experience at Carmell Therapeutics, a Pittsburgh-based biotech start-up. He also has international internship experience with a start-up in Paris and volunteers on the due diligence team of BlueTree Allied Angels, where he assists in due diligence research on start-ups. Russ will graduate in April 2019 and is looking for a career that will allow him to develop his marketing analytics and entrepreneurial skill set.

“This experience taught me a lot about teamwork and the importance of communication, dedication, and cross-functionality within a team.”

“One of the most challenging and rewarding aspects of this experience was the large amount of creative liberty that we were given to think big and explore new, unconventional ideas.”

“What made this project so exciting and meaningful was seeing all of our ideas come to life; developing them from concepts, to detailed reports and mock-ups.”


Fall 2018 Project Description

FOX Sports and the MLB challenged Pitt business students to develop an over-arching messaging strategy that both the network and league can utilize to raise awareness of their joint sustainability efforts at the 2019 MLB All-Star Game.



Professor Profile



Professor Robert Gilbert has been a member of the University of Pittsburgh College of Business Administration faculty for over 15 years.  Professor Gilbert developed and teaches the Projects in Marketing course at Pitt.  In the course, students design and implement promotional campaigns for clients, and often have the opportunity to compete at the national level against other universities.   Students in the Projects in Marketing course have won nine national marketing competitions. The Pitt Business students have taken first prize for their work with Honda (three times), American Eagle Outfitters (twice), Nissan, Goal Financial, Chevrolet, and Mazda.

Professor Gilbert is a recipient of the Chancellor’s Distinguished Teaching Award.  One of the University’s highest honors, the award recognized Professor Gilbert’s passion for teaching – and his innovations in course development, which have drawn national attention to Pitt Business.  He also recently received the Pittsburgh Advertising Federation’s Patricia Martin Crystal Prism Award in recognition of inspiring the next generation of advertising and brand management professionals.

Professor Gilbert spent fifteen years in the telecommunications industry, working in a variety of sales, sales management, marketing, and strategic planning positions with Bell of Pennsylvania, AT&T, and Bell Atlantic Corporation.  He has consulted with firms across the country in the area of international trade, filing and administering unfair trade practice cases against foreign companies in the steel and chemical industries.  His teaching and research interests focus on the areas of brand management and advertising effectiveness.

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