University of Pittsburgh

Fall 2017 Project Description

‘Projects in Marketing’ students at Pitt College of Business Administration worked to leverage FOX Sports RSNs to engage local audiences around a global tournament, the 2018 FIFA World Cup.


Professor Profile

Bob Gilbert

Bob Gilbert

Professor Robert Gilbert has been a member of the University of Pittsburgh College of Business Administration faculty for over 15 years.  Professor Gilbert developed and teaches the Projects in Marketing course at Pitt.  In the course, students design and implement promotional campaigns for clients, and often have the opportunity to compete at the national level against other universities.   Students in the Projects in Marketing course have won nine national marketing competitions. The Pitt Business students have taken first prize for their work with Honda (three times), American Eagle Outfitters (twice), Nissan, Goal Financial, Chevrolet, and Mazda.

Professor Gilbert is a recipient of the Chancellor’s Distinguished Teaching Award.  One of the University’s highest honors, the award recognized Professor Gilbert’s passion for teaching – and his innovations in course development, which have drawn national attention to Pitt Business.  He also recently received the Pittsburgh Advertising Federation’s Patricia Martin Crystal Prism Award in recognition of inspiring the next generation of advertising and brand management professionals.

Professor Gilbert spent fifteen years in the telecommunications industry, working in a variety of sales, sales management, marketing, and strategic planning positions with Bell of Pennsylvania, AT&T, and Bell Atlantic Corporation.  He has consulted with firms across the country in the area of international trade, filing and administering unfair trade practice cases against foreign companies in the steel and chemical industries.  His teaching and research interests focus on the areas of brand management and advertising effectiveness.

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