New York University

Fall 2016 Winners

Zeynep Mafa

Zeynep Mafa

Zeynep is a dual citizen of Turkey and the United States, who studied International Business at Drexel University and played Division I tennis on a full scholarship. After graduating Drexel University in 2014, she went on to continue her education by pursuing a Masters in Sports Business from New York University – in which she recently graduated with a 3.9 GPA. At NYU, Zeynep focused on event management, marketing and community operations. After graduation, Zeynep hopes to pursue her career in the sports industry at either a sports network marketing department, or get involved in youth sports program, as she is passionate about the benefit that sports bring to the development of a child.

Working with FOX Sports was the best experience of my academic career – because I was able to take what I’ve learned in my studies and internships about activation marketing and consumer research, and put it into action.

Being able to help FOX Sports tackle a real business challenge was exciting. Going into a project about a sport we did not know much about (NASCAR), made it much more challenging but it allowed us to think outside the box and be more creative.

I loved the FOX Sports University program. Not only did we get hand on experience, but we also got to work with great professionals at FOX Sports and achieve a common goal.

Leah Lawrence

Leah Lawrence

Leah Lawrence is a 2nd year Master’s Degree Candidate at New York University’s School of Professional Studies. Leah grew up in Portland, Maine and because of this, has a passion for winter sports with a major focus on ice hockey. Leah has interned for several ice hockey organizations including the National Hockey League’s Boston Bruins, New Jersey Devils, and in the league office for the National Women’s Hockey League. Upon graduation in Spring 2017, Leah hopes to continue working in ice hockey.

I am incredibly grateful to have been able to work on a project of this scope with real world implications. Planning a Daytona Day campaign was no easy task and certainly pushed me outside of my comfort zone but a class like this reminded me exactly why I want to work in the sports industry.

Fox Sports University was everything I wish a capstone class could be. Real-world experience and seeing our ideas come to fruition is more beneficial than any test or quiz could ever be.

Presenting our pitch to Fox Sports and NASCAR executives was nerve-wracking, but an empowering experience that I know will help me in future pitches in my career.


Fall 2016 Project Description

FOX Sports U students at the NYU Tisch Institute for Sports Management, Media, and Business were challenged to pitch creative concepts around Daytona Day, NASCAR’s equivalent of Super Bowl Sunday, aimed at celebrating the Daytona 500 on FOX.


Professor Profile



Clinical Assistant Professor of Sports Management

New York University Tisch Institute for Sports Management, Media and Business

Professor Hollander’s courses include Introduction to Sports Management, Marketing of Sports and Events, Public Relations, Consumer Behavior, Leagues and Governing Organizations, Amateur Sports Governance, Leadership and Organizational Behavior, Emerging Issues and Fox Sport University.

David Hollander has a B.A. from Brandeis University and a J.D. from Quinnipiac University School of Law.

For years, Dave Hollander has been an author and columnist writing on sports and social issues in national online and print publications including The Huffington Post (its first sports writer), AOL Sports, (the Sports Illustrated website), Slate, and Interview ; well known for his hundreds of interviews with notable sports and show business personalities.

As The New York Times columnist Selena Roberts remarked:

“Dave Hollander doesn’t just interview sports figures. He has conversations with them that are so natural, you feel as if you are sitting around a kitchen table, talking sports and life with some of the most intriguing people. With his smart, and sometimes irreverent approach, Dave offers the thinking athlete room to think.”

Hollander writes books. He authored the critically acclaimed 52 WEEKS: Interviews with Champions! (The Lyons Press 2005), and Reluctant Hero: A 9/11 Survivor Speaks Out About that Unthinkable Day, What He’s Learned, How He’s Struggled and What No One Should Ever Forget (Skyhorse Publishing 2011). An attorney by trade, Hollander also co–authored a bestselling guide to law schools in America, The Princeton Review’s The Best Law Schools(Random House 1998).

Making his mark in television, Hollander was Executive Producer, Creator and writer for Gate D, a hip, fast-paced variety show for young fans of the New Jersey Nets on Fox Sports New York , 1998–1999 and was Executive Producer /Co-Creator of Album Covers on MTV2, featuring Dashboard Confessional, Michael Stipe, Guster and The Violent Femmes, 2004.

An accomplished live event impresario, Hollander co-founded and directed The Arlene’s Grocery Picture Show 2001-2005, the largest annual independent film festival in New York City, created 3 Farms (2002–2004) , a free not-for-profit concert series in Manhattan’s East River Park Amphitheater for which he received the 2004 NYPD 7th Precinct “Award for Community Service”. In December 2009 he produced and emceed the first-ever New York City-wide youth sports awards show: The PINKY Awards with WPIX-11, earning a special proclamation from Mayor Bloomberg’s office. In December 2012, Hollander pulled off the improbable but wildly successful Washington Heights Pinball Open, a tour sanctioned pinball tournament in Northern Manhattan featuring multiple world champions. In 2010 Hollander was appointed to the Advisory Board of The Ultimate Block Party; an international movement of educators, scientists, authors and CEO’s committed to redefining and restoring the idea of “play” in children’s lives.  In October 18, 2014, Hollander will produce the CRAZY 8 Cartoon Festival, a day/night celebration of comic and cartoon art on 8th Street, Greenwich Village, NYC.

Receiving the highest divisional award in “Teaching Excellence” from New York University Tisch Institute for Sports Management, Media and Business in 2012, Hollander continues to be a popular guest speaker with universities, conferences, corporate and community groups and has made numerous broadcast media appearances including CNN, FOX, Wall Street journal TV, Bloomberg Television, WFAN, NPR radio and SIRIUS Satellite Radio. He has advised industry leaders such as the Brooklyn Nets, New York Islanders, Hanshin Tigers, Victory Journal, espnW, and Sony Pictures Classics. In 2013, Trans Insight Corporation gave Hollander their “Distinguished Service Award” for his “consistent and outstanding dedication … to the sharing of ideas and scholarship with students and academicians from Japan … in the field of Sports Business.”

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