New York University

Fall 2015 Winners

Ethan Messinger

Ethan Messinger

Ethan is from Cherry Hill, New Jersey.  He attended Cherry Hill High School East, where he played varsity soccer for three years, and led the team to the State Championship during his senior year.  Although he was offered to play soccer in college, he opted instead to enroll in the Sports Management Program at New York University; realizing that the value of a good education is worth more.  While at NYU, Ethan has focused his interests towards media, marketing and entrepreneurship, and hopes to pursue a career where he can expand his passion for creativity.  He has held an internship with Wicked Cow Entertainment, which is a company that specializes in brand expansion. Although having major business goals for himself, Ethan still enjoys running out on the soccer field, listening to music, and traveling the world.

“Fox Sports allowed me to develop confidence in my creativity, and to not shy away from making my ideas known.”

“The experience I had with Fox Sports will be the one I always look back on; it is where I will say it all started.”

“It is great that Fox Sports takes an interest in young students and listens to what they have to say, and seriously considers their ideas.”

Drew Washington

Drew Washington

Drew Washington is a graduating senior at NYU receiving her B.S. in Sports Management with a concentration in Sports Law. She is a committee chair of the Academic Achievement Program at NYU as well as a member of the NYU Varsity Track and Field team. She has recently been accepted to Berkeley Law, Boalt Hall and plans to attend in the fall.

“An amazing experience that was both challenging and exciting!”

“The Fox Sports University Program allowed me to tackle a challenge that both the YES Network and NYCFC were currently facing. It made the work and the project that much more exciting to work on because the stakes were real and I knew that the work my group produced could actually help combat a problem.”

“Fox Sports University provides students with opportunities that one wouldn’t normally receive in the     classroom. Being able to pitch to industry executives allowed for us to receive meaningful criticism and network in a way that is unparalleled to other classroom opportunities.”


Fall 2015 Project Description

Students from the NYU Tisch Institute for Sports Management, Media, and Business, teamed up with the YES Network and the NYC FC to pitch an integrated marketing campaign for the NYC FC’s upcoming season. The goal of their campaign was to increase awareness of and affinity for NYC FC in an already-crowded NYC marketplace.


Professor Profile

David Hollander

David Hollander

Clinical Assistant Professor of Sports Management

New York University Tisch Institute for Sports Management, Media and Business

Professor Hollander’s courses include Introduction to Sports Management, Marketing of Sports and Events, Public Relations, Consumer Behavior, Leagues and Governing Organizations, Amateur Sports Governance, Leadership and Organizational Behavior, Emerging Issues and Fox Sport University.

David Hollander has a B.A. from Brandeis University and a J.D. from Quinnipiac University School of Law.

For years, Dave Hollander has been an author and columnist writing on sports and social issues in national online and print publications including The Huffington Post (its first sports writer), AOL Sports, (the Sports Illustrated website), Slate, and Interview ; well known for his hundreds of interviews with notable sports and show business personalities.

As The New York Times columnist Selena Roberts remarked:

“Dave Hollander doesn’t just interview sports figures. He has conversations with them that are so natural, you feel as if you are sitting around a kitchen table, talking sports and life with some of the most intriguing people. With his smart, and sometimes irreverent approach, Dave offers the thinking athlete room to think.”

Hollander writes books. He authored the critically acclaimed 52 WEEKS: Interviews with Champions! (The Lyons Press 2005), and Reluctant Hero: A 9/11 Survivor Speaks Out About that Unthinkable Day, What He’s Learned, How He’s Struggled and What No One Should Ever Forget (Skyhorse Publishing 2011). An attorney by trade, Hollander also co–authored a bestselling guide to law schools in America, The Princeton Review’s The Best Law Schools (Random House 1998).

Making his mark in television, Hollander was Executive Producer, Creator and writer for Gate D, a hip, fast-paced variety show for young fans of the New Jersey Nets on Fox Sports New York , 1998–1999 and was Executive Producer /Co-Creator of Album Covers on MTV2, featuring Dashboard Confessional, Michael Stipe, Guster and The Violent Femmes, 2004.

An accomplished live event impresario, Hollander co-founded and directed The Arlene’s Grocery Picture Show 2001-2005, the largest annual independent film festival in New York City, created 3 Farms (2002–2004) , a free not-for-profit concert series in Manhattan’s East River Park Amphitheater for which he received the 2004 NYPD 7th Precinct “Award for Community Service”. In December 2009 he produced and emceed the first-ever New York City-wide youth sports awards show: The PINKY Awards with WPIX-11, earning a special proclamation from Mayor Bloomberg’s office. In December 2012, Hollander pulled off the improbable but wildly successful Washington Heights Pinball Open, a tour sanctioned pinball tournament in Northern Manhattan featuring multiple world champions. In 2010 Hollander was appointed to the Advisory Board of The Ultimate Block Party; an international movement of educators, scientists, authors and CEO’s committed to redefining and restoring the idea of “play” in children’s lives.  In October 18, 2014, Hollander will produce the CRAZY 8 Cartoon Festival, a day/night celebration of comic and cartoon art on 8th Street, Greenwich Village, NYC.

Receiving the highest divisional award in “Teaching Excellence” from New York University Tisch Institute for Sports Management, Media and Business in 2012, Hollander continues to be a popular guest speaker with universities, conferences, corporate and community groups and has made numerous broadcast media appearances including CNN, FOX, Wall Street journal TV, Bloomberg Television, WFAN, NPR radio and SIRIUS Satellite Radio. He has advised industry leaders such as the Brooklyn Nets, New York Islanders, Hanshin Tigers, Victory Journal, espnW, and Sony Pictures Classics. In 2013, Trans Insight Corporation gave Hollander their “Distinguished Service Award” for his “consistent and outstanding dedication … to the sharing of ideas and scholarship with students and academicians from Japan … in the field of Sports Business.”

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