New York University

Fall 2019 Winners

Kevin Xue

Kevin Xue

Kevin Xue is a senior at New York University studying Sport Management. Kevin grew up in China and came to the United States for high school. Kevin will continue his education after graduation by pursuing a master degree in business. Kevin’s career interests are related to sports marketing, and he has a passion for ice hockey. He would like to help the NHL further promote the game to places where hockey is not a traditionally popular sport. Others than sports, Kevin is also passionate about traveling and visual arts.

“FOX Sports challenged me to deliver a top-level marketing pitch that is not only one of a kind but also sustainable as a business initiative.”

“The experience I had with Fox Sports was very unique in a way that I was able to develop an interest in sport that I did not watch throughout the duration of the project.”

“Doing project that Fox Sports brought to me was a valuable experience, because I was able to communicate directly with the best in the sports media industry and get hand-on opportunities to tackle a real business problem.”

Jarrell Canty

Jarrell Canty

Jarrell is a senior studying Sports Management with a concentration in Sports Media and a minor in Media, Culture, and Communication. After graduation Jarrell hopes to pursue a career is sports marketing for a sports network, sports organization, or sports agency. He is extremely interested in working with all sports, especially the NBA and NFL.

“Thank you Fox Sports University for the amazing opportunity and chance to tackle real world business challenges.”

“My favorite part about the project was the freedom to fully express our creativity and innovation.”

“Being able to work with and receive feedback from industry professionals was truly one of the best experiences in my academic career.”

Chris Imbrogno

Chris Imbrogno

Chris is studying at New York University and plans to graduate at the end of 2020. Chris is majoring in Sports Management with a concentration in Sports Media and a minor in Business of Entertainment, Media, and Technology. Chris has spent his undergraduate career thus far as a Research Assistant on multiple studies concerning sport consumption and has interned and consulted at sports and entertainment media entities. After completing his undergraduate studies, Chris plans to attend graduate school to deepen his knowledge base and expand his network in the sports and entertainment industries.

“It was a great experience being part of a team that outlined actionable items to drive tune-in to Fox Sports and the WWE. Getting real world experience in this industry was a valuable learning experience and I look forward to building on the skills learned through this in the future.”

“This Fox Sports program exposed me to some truly influential people in the industry, and I am excited to take advantage of this new network of professionals that I have gotten to meet throughout this experience to help guide my career in the industry.”

“Watching the WWE product for my entire childhood, it has been a dream of mine to work with them to engage with new audiences that could interact with the product like I did. This opportunity with Fox Sports gave me a platform to impact a program I have a genuine passion for, and I am incredibly grateful for that.”

 

Fall 2019 Project Description

Students at the Tisch Institute for Sports Management, Media, and Business were tasked to develop a strategic campaign that Fox Sports and the WWE can utilize together to promote the beginning of their five-year agreement and drive tune-in to the SmackDown Live studio show on FOX and additional digital programming.

 

Professor Profile

David Cooper

David Cooper

Bring Fox to My SchoolFox Sports University