Northwestern University

Fall 2016 Winners - Northwestern Winning Team

Kaitlin Jennrich

Kaitlin Jennrich

Kaitlin Jennrich is a senior studying in communication studies, creating writing, and integrated marketing communications. After she graduates, she hopes to pursue a career in the sports or entertainment industry. In her free time, Kaitlin enjoys binge-watching Netflix, cooking, reading, and cheering on her Packers.

The FOX Sports University challenge was unlike anything I’ve done in a class before. We were able to use skills we’d learn in school and apply them to a project that actually mattered.

The way we looked at marketing and advertising really changed once it was for a real client and a real event, instead of a made-up assignment for class.

When we attended the Big 10 Championship as a reward for winning the challenge, we learned so much about what goes on behind the scenes. It was totally unique and invaluable.

Kimberly Fishman

Kimberly Fishman

Kimberly Fishman is originally from Ardsley, New York, right outside of New York City, and is a senior in Northwestern University’s School of Communication.  At Northwestern, Kimberly is majoring in Radio/Television/Film, minoring in Legal Studies and receiving a certificate in Integrated Marketing Communication through Northwestern’s Medill School of Journalism.  When she’s not in class, Kimberly is either exploring nearby Chicago, practicing with the Varsity Fencing Team, or leading tours as a tour guide on Northwestern’s campus.  After graduation, Kimberly hopes to work somewhere in the entertainment industry, specifically in television or sports, areas that she has always dreamed to work in one day.

The FOX Sports U project was unlike any other project I have done in the Medill IMC program at Northwestern because this was the first time I was making a marketing campaign for an actual client, presenting it directly to the client to potentially be used in an actual campaign.  For the first time ever, my work was not only for a grade, but also was serving as a pitch for an actual player in the entertainment industry.

FOX Sports U allowed me to grow and excel, both as an Integrated Marketing Communications student, and also professionally as an incoming entry into the entertainment and marketing sectors.

The excitement associated with winning the Fox Sports U challenge and going behind the scenes at the B1G Championships further validated my dream of one day entering the sports marketing world, specifically doing marketing for sports entertainment properties.  This was one of the best weekends of my life, and one I will certainly never forget.


Fall 2016 Project Description

As a part of a multi-school competition, students at Northwestern’s Medill School of Journalism were challenged to research further into the College Football fan, and develop a strategy that will increase awareness for College Football on FOX and FS1 for the 2017 season.


Professor Profile

Marty Kohr

Marty Kohr

Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill Career Services team working to strengthen employer engagement for the benefit of Medill students today as well as tomorrow.

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