Northwestern University

Fall 2014 Winners - #FOXGIMME5

Jack Hooper

Jack Hooper

Jack Hopper is a senior from Cincinnati, Ohio. In high school, he competed as a part of Cincinnati Junior Rowing Club, where his team won the Midwest championship each year he was involved. At Northwestern, he studies Economics, Political Science, and Integrated Marketing. He hopes to use all these skills after graduation while working in financial services. Eventually he hopes to parlay that experience into a role in the legal world. He is an avid music fan as well as an avid Pittsburgh Steelers fan!

“The experience was invaluable. It taught me so much about the dynamics of a real world business engagement, and it’s an opportunity that is hard to simulate simply in the classroom.”

“I like that we were able to solve a real problem and come up with a genuine, actionable solution on our own.”

“All of our learning in class was able to be directed towards the project in some way, so this was a nice way to take all of what we learned and turn it into something real”

Molly Shaheen

Molly Shaheen

Molly Shaheen is a Northwestern senior studying journalism, integrated marketing communications and political science. Upon graduating in June 2015, she hopes to pursue her passion for media, entertainment and crisis management with a job in public relations. On Tuesdays she can be found at the Chicago Museum of Contemporary Art taking advantage of free admission for locals, on Fridays you’ll find her exploring the city’s gourmet doughnut scene and on Sundays she is almost certainly firmly rooted on the couch, cheering on her home team the Denver Broncos.

“FOX Sports Supports was an incredible client to focus on because the purpose behind it was so strong. Getting real world experience for a media powerhouse like FOX Sports while working toward a much greater purpose? It doesn’t get better than that.”

“Working with FOX Sports University was more like an intensive internship than a college course. We learned massive amounts about understanding the outcomes the client wants, interpreting a brand’s spirit and constructing a campaign that brings it all to life.”

“It is incredibly fulfilling to be a college student facing a real world marketing challenge and to know that, if you say something powerful enough, your voice will be heard.”

“I’m so proud of what we achieved working with FOX Sports this year. I made friends in my teammates, found inspiration in FOX Sports Supports and mentorship in the FOX team.”

Christopher Gilligan

Christopher Gilligan

Chris Gilligan is a senior at Northwestern University, where he is majoring in English with a certificate in Integrated Marketing Communications and a minor in Spanish. Originally from Boston, Chris has spent time both in nonprofit, as a Summer Fellow with national nonprofit LIFT in Boston in 2013, and in sports, spending the 2014 MLB season as a Media Relations Intern for the Chicago Cubs.  At Northwestern, Chris has twice traveled to Cape Town, South Africa with his a cappella group, and, following his upcoming graduation, he hopes to continue his work in sports media and marketing.

“FOX Sports University allowed me to put what I am learning in to practice and enabled me to approach potential employers with real-life experience and a story to tell.”

“The structure of the project gave me a glimpse of marketing’s “real world” – we got to participate in a process from start to finish and, through communication with the FOX Sports team, experience both sides of the story.”

“The project emphasized skills I will use for the rest of my work life – from the ability to collaborate with team members to the challenges of developing the creative side of an idea.”

“A marketing student doesn’t just get to see his or her insight come alive. FOX Sports University gives us this unique and invaluable experience.”

Nikki Adler

Nikki Adler

Nikki Adler is a senior at Northwestern University. She is pursuing a B.S. in Learning and Organizational Change with a minor in Film and Media Studies and a certificate in Integrated Marketing Communications. She interned at AMC Networks, Storyville Entertainment, and Allied Live, where she gained experience in television development and entertainment marketing. Nikki is a passionate writer and television enthusiast who aspires to create television shows. She is interested in television development, management, and publicity.

“Working for people who were excited to turn our ideas into a reality is one of the best educational opportunities I have ever had.”

“Fox Sports University allowed us to apply class concepts to the real world.”

“It was surreal for such a prominent company to be reaching out and listening to our ideas and opinions.”

Danielle Dolgin

Danielle Dolgin

Danielle Dolgin is from New York, New York and is graduating Northwestern University in June 2015. She earned a degree in Radio Television Film in addition to Medill’s Integrated Marketing Communication Certificate and minoring in the Business Institutes Program. With a personal interest in digital marketing and advertising, she spent previous summers interning at companies such as Discovery Communications and DigitasLBi. After graduating, Danielle is excited to continue her work with DigitasLBi as an Associate Media Planner in New York City. In her free time she enjoys going to the movies, attending concerts, trying new restaurants, and being outdoors.

“Fox Sports University allowed me to apply my IMC knowledge and past work experience to a hands on, teamwork project that affects the real world. Now that’s pretty awesome.”

“It was an incredible learning experience to see our idea come life and transform through its different stages of the campaign. The Fox Sports Supports project provided significant insight to the necessary steps needed in developing a marketing strategy from conducting market research to analyzing specific marketing executions.”


Fall 2014 Project Description

In the fall of 2014, FOX Sports U students at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications were challenged with analyzing the FOX Sports Supports brand and finding new ways to raise awareness for both FOX Sports and its community partners.


Professor Profile

Marty Kohr

Marty Kohr

Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill Career Services team working to strengthen employer engagement for the benefit of Medill students today as well as tomorrow.

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