Northwestern University

Fall 2013 Winners - Home Field Advantage

Lauren Pollack

Lauren Pollack

Lauren Pollack has just entered the real world after graduating from Northwestern University with a major in psychology, minor in Spanish and a certificate in integrated marketing communications. In college, Laura served on the executive boards of Northwestern to Benefit Special Olympics and the Panhellenic Association, and in the Office of Undergraduate Admissions as a Student Admission Council Coordinator. Post-graduation, Lauren is enjoying exploring new terrains by backpacking through Europe and Asia. She looks forward to beginning her profession career as a Marketing Analyst for PepsiCo in Chicago later this summer.

“FOX Sports University helps students prepare for the work force by providing a unique opportunity to apply lectures outside of the classroom.”

“Seeing our idea through from inception to production with FOX Sports University gave me a better understanding of both the creative process and how to execute a project.”

“Collaborating with the other members of our FOX Sports University team was a great opportunity to engage with and learn from my peers. The combined strengths and perspectives of our team lead to the success of our final product.”

Matthew Wedig

Matthew Wedig

Matthew Wedig is beginning his senior year at Northwestern University, pursuing a BA in psychology with minors in business institutions and economics..  During his time at Northwestern, Mat has performed with the music school’s ensembles, in student-organized musical theater productions, and is pursuing an integrated marketing & communications certificate. In summer 2014, Mat is completing an internship at MGM Resorts International, where he works in hotel operations with the company’s luxury destination resorts.  After graduation, he hopes to pursue a business career in marketing or operations, perhaps at a major entertainment or hospitality company.

“Working on this project showed me the power of one good idea; once you come up with one strong idea, it will guide the rest of the project to completion.”

“I always knew attention to detail was important, but this project showed me how no detail is too small, and nothing can be overlooked when creating a polished, professional, final presentation in the real world.”

“The camaraderie that my team developed while working on our project was a great aspect of the experience. Through this [experience], I learned that the most effective teams are those who are friendly both in and out of work.”


Fall 2013 Project Description

Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications partnered with FOX Sports University for the first time in the fall of 2013. Entertainment Marketing students were challenged to come up with a plan for brand development and growth for the FOX Sports Girls concept.



Professor Profile

Marty Kohr

Marty Kohr

Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill Career Services team working to strengthen employer engagement for the benefit of Medill students today as well as tomorrow.

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