University of Nebraska

Spring 2019 Winners

Amanda Acevedo

Amanda Acevedo

Amanda Acevedo is from Roxbury, New Jersey and is currently a senior at University of Nebraska-Lincoln, where she plans to graduate in May 2020. She is majoring in Broadcasting, Sports Media & Communications, and Advertising & Public Relations, with minors in Fashion Merchandising, Criminology and Psychology. Amanda is currently interning with Nebraska Athletics, which is helping further her interest in sports media. She enjoys video editing and working with social media. After graduation, Amanda hopes to find a job in sports broadcasting: behind or in-front of the camera.

“FOX Sports University has shown me that the FOX Sports professionals are just as invested in me and the experience I got out of the collaboration as they are with the information and ideas that they got from my team’s campaign. It has been a real-life experience I wouldn’t have gotten anywhere else, and it has been very rewarding.”

“This campaign is one of the most challenging projects that I have ever worked on and it has helped me feel more confident in my ability to work on a campaign, think more creatively, and help lead a team.”

“Having the ability to pitch our campaign that took months of research, brainstorming and lots of editing, and hearing such positive feedback has been one of the most remarkable accomplishments in my college career.”


Paige Stanard

Paige Stanard

Paige is from Lincoln, Nebraska and graduated from the University of Nebraska–Lincoln in May of this year with a Bachelors of Journalism focused in Advertising and Public Relations. She is passionate about social media strategies and all things sports. She hopes to pursue a career after college in public relations in professional sports or sports broadcasting. Her experience working for the Nebraska Athletic Communications department handling public relations for the men’s gymnastics team made Paige aspire to continue to work alongside athletes and creating social media content.

“Working with Fox Sports and Fox Deportes was really fun because it challenged us to research and learn from a new audience and create a meaningful campaign that identified with that audience!”

“I am so thankful for this experience and hope to use what I learned in the sports media industry.”

“The Fox Sports team was very knowledgeable, and helped us take our campaign from research and insights to a final execution of the big idea.”


Spring 2019 Project Description

Sports Media and Journalism students at the University of Nebraska-Lincoln were tasked with developing social media campaign strategies to build awareness around Thursday Night Football Spanish-language broadcasts on FOX Deportes, in addition to exploring sponsorship opportunities with new brands.


Professor Profile

Frauke Hachtmann

Frauke Hachtmann

Frauke Hachtmann is a professor in the College of Journalism and Mass Communications. She joined the advertising faculty in 2002 and has developed and taught a variety of courses, including media strategy, advertising and public relations campaigns, global advertising, international media, advertising and public relations research and promotional writing. She frequently teaches online courses and completed the Online Learning Consortium teaching certificate in 2013 with an emphasis in mobile learning. In 2013-14, she was a Committee on Institutional Cooperation (CIC) Departmental Executive Officer and 2015-16 CIC Academic Leadership Program fellow.

Hachtmann’s responsibilities include leading the college’s  advertising and public relations sequence, home to more than 600 undergraduate majors and graduate students. From 2008-12, Hachtmann directed the Hitchcock Center for Graduate Study and Professional Journalism Development in the College of Journalism and Mass Communications, which offers on-campus and online courses in three specializations. In 2010, she received a $50,000 Online Worldwide grant to develop an online specialization in integrated media communications (IMC), which launched in the fall of 2012.

A native of Germany, her research focuses on international advertising education, the impact of advertising on economy and society and the scholarship of teaching and learning. Her research about international advertising pedagogy was published in the Handbook of International Advertising Research by Cheng in 2014. Having developed and led several grant-supported short-term study abroad courses to Germany and Japan, she has documented the effectiveness of such educational opportunities. Her work was recognized with a Best Article Award in the Journal of Advertising Education in 2012. Her research has also been published in the International Journal of Sport Communicationthe Journal of Digital & Social Media MarketingAdvertising & Society Review, the Journal of General Education, and the International Journal of Learning. She has presented many peer-reviewed papers at conferences including the Association for Education in Journalism and Mass Communication, the American Academy of Advertising, the International Communication Association and the Western Decision Sciences Institute. Part of her research has been supported by grants from Duke University and the University of Nebraska–Lincoln Research Council. She serves on the editorial board of the International Journal of Sport Communication and the Journal of Digital & Social Media Marketing.

In 2016, Hachtmann was selected as the Nebraska Athletic Department Alumni Master, a recognition by the Nebraska Alumni Association of alumni who have shown great promise, success, and leadership in their fields. In 2012, Hachtmann was one of 18 scholars selected for the Advertising Educational Foundation Visiting Professor Program and completed a two-week fellowship at J. Walter Thompson in New York. She was one of 10 nominees for the AEJMC Krieghbaum Under-40 Award and also received the 2011 University of Nebraska–Lincoln Faculty Leadership Award for her work as part of the Faculty Leadership for Writing Initiative and the college’s 2006 Outstanding Faculty Service Award.

Prior to her teaching appointment at University of Nebraska–Lincoln she worked for the Nebraska Athletic Department as a media buyer, editor of the Red ‘N White Newsletter and in-house graphic designer for 23 collegiate sports. She came to University of Nebraska–Lincoln as a full-scholarship student-athlete on the women’s tennis team. Bilingual in English and German, she brings international professional experience to the college as sales promoter for major consumer brands in Germany, including Schweppes and Reemtsma.

Hachtmann holds an undergraduate degree in advertising, an M.A. in journalism, an M.B.A. with an emphasis on international business and a Ph.D. in educational studies from University of Nebraska–Lincoln.

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