University of Maryland

Fall 2016 Winners

Meghan Kane

Meghan Kane

Meghan Kane is from Frederick, Maryland. She is a junior at the University of Maryland. She will receive degrees in Operations Management and Business Analytics, Finance and Economics along with a minor in Statistics upon graduation. Meghan is the Director of Baseball Operations Intern for the Maryland Baseball Team. In the summer Meghan interns for the Frederick Keys Minor League Baseball Team. Meghan will graduate in 2018 and plans to pursue a career in Sports Management. She has always felt that you should love what you do and do what you love. That is why she hopes to combine her love for sports with her degree in business. Other interests of Meghan are watching college basketball, traveling and spending time with her family.

Working with Fox Sports was such an incredible and rewarding experience that I will be forever grateful for the experience.

I loved the collaboration we had with Fox Sports throughout the project. It was great to get feedback and know they truly cared about the work we were putting into our project.

Working with Fox Sports made our classroom projects more meaningful knowing that we were working on producing a product that might be used.

Shaylah Koontz

Shaylah Koontz

Shaylah Koontz is a junior marketing and supply chain management double major attending the Robert H. Smith School of Business at the University of Maryland, College Park. She is interested in pursuing a career in the sports industry and has gained invaluable experience through the opportunities and experiences her university has provided her. As a member of the executive board for The Pride, the official student fan organization for Maryland Athletics, she has been able to work directly with the marketing department, which has increased her passion for sports marketing. This summer she is excited to be interning for a minor league baseball team. She hopes to combine her enthusiasm about working with people, her love for sports, and her excitement towards creativity in her future endeavors.

I loved the real world application of our work for the Fox Sports project. Knowing that our concepts could actually be used made us feel valued and important.

Being able to show our pride for the University of Maryland through this project was really fun. I liked being able to show off our love for our school to the Fox team. We were able to give them a student perspective, which I think is vitally important.

Seeing our ideas come together into a finished presentation was extremely rewarding. Having the people from Fox Sports come all the way from Los Angeles and New York to see made it even better. The success of our project confirmed that this is something I’m passionate about.


Fall 2016 Project Description

As a part of a multi-school competition, students at University of Maryland Robert H. Smith School of Business were challenged to research further into the College Football fan, and develop a strategy that will increase awareness for College Football on FOX and FS1 for the 2017 season.


Professor Profile



Derrick Heggans is an Assistant Professor of the Robert H. Smith School of Business at the University of Maryland, serving as the Faculty Champion for the Sports Management Fellows Program and Faculty Director for the Maryland Sports Business Academy.Heggans also serves as theFounder and CEO of Team Turnaround, an organization supporting President Obama’s “My Brother’s Keeper Initiative” focused on improving life outcomes for boys and young men of color. Team Turnaround is focused on using the infrastructure and assets of the sports and entertainment communities to promote equity in education, turnaround the performance of low-performing schools, reducing the national high school dropout rate and increasing post-secondary matriculation for all underserved kids, in particular for kids of color.

Prior to starting Team Turnaround, Heggans served as the Managing Director of the Wharton Sports Business Initiative, a research and education-focused think tank based at the Wharton School at the University of Pennsylvania from 2010-2013. While at Wharton, Heggans founded and served as Director of the Wharton Sports Business Academy.

Prior to joining the Wharton Sports Business Initiative, Heggans worked at AOL as General Manager of AOL’s Sports Channel, overseeing all business and programming operations. In 2008, he was named by Sports Business Journal as one of the “20 Most Influential in Sports Digital Media”. In March 2009, Heggans was named to Sports Business Journal 2009 “Forty Under 40” list of most dynamic young executives in business of Sports under the age of 40.

Prior to his time with AOL, Heggans worked for the National Football League from 1998 through 2004 in various legal roles. In May 1998, he began working at NFL Properties, the marketing and licensing division of the National Football League, in the Legal & Business Affairs Department as a staff attorney. His primary role was serving as business affairs counsel for Corporate Sponsorships, Marketing and Special Events. In May 2001, Heggans moved to the Office of the Commissioner of the National Football League as Assistant Counsel for Broadcast Operations and Policy, where he assisted the Broadcasting Department, NFL Films, and NFL Enterprises in negotiating, structuring and administering various League media contracts; advised clubs on broadcast issues; managed League participation in copyright tribunals in the United States, Canada and elsewhere; served as chief business affairs counsel for implementation of Super Bowl, Pro Bowl and other NFL run special events; and served on the Super Bowl Policy Committee.

A native and current resident of Washington, DC, Heggans graduated from Duke University in 1992. He also graduated from George Washington University’s School of Law in 1998 and is a member of the NY Bar.

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