Howard University

Fall 2019 Project Description

Students at Howard University were challenged to develop creative and innovative content programs for MLB Brand Partnerships that will organically integrate an assigned brand into FOX’s baseball coverage throughout the 2020 season.

 

Professor Profile

Sheryl Johnson-Ross

Sheryl Johnson-Ross

Sheryl Johnson-Ross is an Associate Professor and Strategic Communication Sequence Coordinator in the Department of Strategic, Legal and Management Communication at Howard University. She teaches advertising, research and other related media courses and has an eclectic background as an advertising practitioner with over 25 years of experience. She began her career in radio in the Washington D.C. market; writing commercials, selling syndicated radio programs and working for top rated stations including NBC and ABC owned stations. In New York, she worked at Ogilvy and Mather in Network TV Buying and performed special projects for ABC Network Sales and CBS Network marketing departments. She enjoyed a successful 14 year career at The Washington Post Newspaper and managed the largest revenue generating category of $150 million dollars and created and facilitated training for the advertising sales department. Sheryl’s additional experiences include: local radio and television advertising sales and public television grant writing. Her research interests include: diversity in the advertising industry, African-American representation in the media and advertising ethics.

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