Howard University

Fall 2014 Project Description

In the first year of FOX Sports U’s partnership with Howard University, students from the School of Communication were tasked with building strategic marketing and advertising campaigns to increase viewership for MLB on FOX, especially within younger and more diverse demographics.


Professor Profile

Joanna Jenkins, Ph.D.

Joanna Jenkins, Ph.D.

For over a decade Joanna has been harnessing the power of visual imagery and strategic communication to drive market behavior. Joanna has developed keen insights regarding how people and communities think and feel. She has an in depth understanding of how culture influences environments. Joanna translates this knowledge into nuances, truths, and passions that shape relationships with technology, media, brands, and lifestyle. Joanna deciphers messaging and crafts communication that resonates.

Within industry, Joanna has led creative initiatives and worked with notable clients and agencies including Calvin Klein, Topps Inc, Verizon, The U.S. Census, Globalhue, Draft, and McCann. Joanna has produced IMC creative works in diverse media ranging from television and print to radio, interactive and digital. Joanna is skilled as a strategist, creative director, senior creative, art director, and designer.

As a professor and educator Joanna is experienced in strategic and visual communication as well as advertising and psychology. Among courses taught are Advertising, Copy Writing and Design, Branding, Campaigns, Advertising Research and Marketing, Media Planning and Buying, Graphic Design and Design History. Joanna is currently an assistant professor at Howard University. She has previously taught at American University, Bowie State University and vocational institutes.

Joanna earned a Ph.D. in Mass Communications and Media Studies, M.S. in Visual Communications, and a BA in Graphic Design with secondary studies in Advertising. She has a cognate in psychology in the areas of cognitive processing and personality engagement. Joanna’s primary research interests include convergence, advertising, and visual communication.

Joanna is dedicated to service, mentorship and collaboration. She is actively involved in professional, trade, and service organizations.

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