Creighton University

Spring 2020 Project Description

For the inaugural semester partnership with Creighton, students were challenged to develop an over-arching messaging strategy for on-air, social and digital media that FOX Sports and the MLB can utilize to enhance their existing partnership and raise awareness for joint sustainability efforts.  Campaigns targeted MLB All-Star Game or 2020 Field of Dreams Game.

 

Professor Profile

Tim McMahon

Tim McMahon

Tim P. McMahon has founded, owned and operated businesses, including radio stations, agencies, and restaurants. He has led sustainable growth in large-scale multinationals and small businesses alike using effective strategy, cutting edge technology, and authentic human engagement. After a successful career as the top marketing officer at a Fortune 100 company, he returned to higher education and earned a MA from Seton Hall University and a PhD from Gonzaga University. In recent years he has been an invited lecturer at universities in China and India. He is currently  completing a book on employee buy-in. McMahon places high value on learning form the real world and is currently establishing a student-run marketing services agency.”

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