Butler University

Fall 2019 Winners

Sam Weiderhaft

Sam Weiderhaft

Sam Weiderhaft is a Senior Sports Media major from Carmel, Indiana. Last summer, Sam spent his time interning with the Bourne Braves of the Cape Cod Baseball league, serving as one of their play-by-play broadcasters. After graduating from Butler, he plans on getting a broadcasting job in minor league baseball. Sam plans on continuing his play-by-play passion as a career after college. He enjoys watching all sports with friends, but says nothing beats a Butler basketball game at Hinkle Fieldhouse.

“Getting to work with a company who was in the beginning stages was really cool to be a part of, seeing how this company has grown and to be a part of it was truly amazing.”

“The freedom we had with this project was extremely helpful to skills I’ll need after college. We had an idea of what to do, but to take a concept that we formed and making it our own to present to the company was an experience I’ll never forget.”

“Every aspect of my college career all came together for this project. We had a lot of freedom with our ideas, and because of this we all tapped in to each member of our group’s strengths. Getting a chance to present in front of Caffeine and Fox Sports our findings and ideas was a great way to use every piece of knowledge I have in this field.”


Fall 2019 Project Description

Students at Butler University were tasked to develop and produce materials that FOX Sports and Caffeine can utilize together in order to increase awareness and drive usage and engagement to the Caffeine platform.  The materials should capture the attention of gaming, sports and ESports fans, while targeting both a local University level and national scale.


Professor Profile

Ryan Rodgers

Ryan Rodgers

Ryan Rogers holds a BA from the University of Notre Dame, a MA from the S.I. Newhouse School of Public Communications at Syracuse University and a PhD from the University of North Carolina at Chapel Hill. His professional experience includes: FOX Sports, ESPN, the NFL Network, and a Harry Potter film. Ryan’s research interests center on the psychology of human-computer interaction.

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