Auburn University

Fall 2016 Winners

Amanda Caldwell

Amanda Caldwell

Amanda is originally from Ellicott City, Maryland, and graduated from Auburn in December 2016 with a Bachelor of Arts in Public Relations. She has had multiple public relations internships with an emphasis on healthcare both in Auburn and back home in Maryland. Amanda is excited to continue her career with an agency as an account coordinator in the healthcare sector.

Working with the Fox Sports University program was an amazing opportunity to have while still in school. The real world and client experience was invaluable.

The best part was seeing the hard work and time we put into this project be validated and recognized by the Fox Sports University program team.

To have my final project at Auburn University be so engaging and have the opportunity to have our work seen by Fox Sports was a great way to end my college career.


Fall 2016 Project Description

Auburn University Advertising and PR students were challenged by the FOX Sports University team to research into effective experiential marketing tactics, and develop a strategy that Auburn Sports Properties can use to engage brands aiming to impact the Auburn community.


Professor Profile

Brigitta R. Brunner, Ph.D

Brigitta R. Brunner, Ph.D

Brigitta R. Brunner, Ph.D. is a professor in the School of Communication & Journalism at Auburn University.  She has served as the associate director for the Public Relations Program, Plank Center for Leadership Educator Fellow, College of Liberal Arts Engaged Scholar, Imagining America Research Fellow, Auburn University Provost’s Fellow, Southeastern Conference Academic Leadership Development Program Fellow, and Journalism and Mass Communication Leadership in Diversity Program Fellow.

She has been on faculty at Auburn since 2002 and teaches public relations courses at both the graduate and undergraduate levels.  Brunner earned her B.A. in marketing communications at Juniata College (1993), her M.A. in communication at Auburn University (1995), and her Ph.D. in mass communication with a concentration in public relations at the University of Florida (2000).

Her research interests include public relations education, diversity, civic professionalism, and civic engagement.  Brunner is the author/co-author of 26 refereed journal articles.  Some of her work can be seen in Public Relations Review, The Internet and Higher Education, Teaching Public Relations Monographs, PRism, and Learning, Media, and Technology.  Brunner has also presented more than 50 research presentations at regional, national, and international conferences.

She was selected as the Winner of the Inaugural Public Relations Society of America Health Academy and Quinnipiac University Faculty Paper Competition in 2009, and she also won a Public Relations Council of Alabama Medallion Award Certificate of Merit in 2010, a PRCA Medallion Award of Excellence in 2013, and Southern Public Relations Federation Medallion Award of Excellence in 2013.  She was named the PRCA Educator of the Year in April 2013, and she received the Association for Education in Journalism and Mass Communication PR Division’s SuPRstar award for Outreach in August 2013. Most recently, Brunner was honored at the AEJMC annual conference in Montreal, August 2014, with a Council of Affiliates of AEJMC Third Annual Industry Research Forum Award for her work in civic professionalism.

Brunner frequently uses service-learning, civic engagement, and civic professionalism in her classes and works with community partners to develop solutions to local issues.  She is a member of the Imagining America Undergraduate Research consortium and works with colleagues around the country on matters related to civic professionalism through funding from the  Teagle Foundation for “Civic Professionalism: A New Paradigm for Undergraduate Liberal Arts Education.”  She is also a co-director for the Academy for Civic Professionalism at Auburn University and will be co-directing the new Institute for Civic Professionalism and Leadership in spring 2015.

Brunner’s involvement in professional service includes having chaired the Public Relations Division of the Southern States Communication Association and the Public Relations Division of the National Communication Association.  She serves as Chair of the AEJMC PR Division’s Membership Committee.  She is currently directing a new mentoring initiative for members of the AEJMC PR Divisions.  She has previously held the positions of vice-chair, vice-chair elect, and secretary of the Public Relations Division of NCA and Four-year College/University Representative to NCA for SSCA. She serves as a vice president for the local Public Relations Council of Alabama chapter and as a board member of the Jean Dean Reading is Fundamental, which is Alabama’s only RIF program.

Professor Profile

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