Auburn University

Fall 2018 Project Description

Sports marketing students at Auburn were challenged by FOX Sports College Properties to research further into multi-generational AU fans and their methods of social engagement.


Professor Profile



Brian L. Bourdeau, PhD, is an Associate Professor of Marketing at Auburn University. His research interests include services marketing, sustainability, and survey research methodologies. He has consulted for numerous companies and associations including, the South Atlantic Professional Baseball League, the Florida Sports Foundation, the Professional Golfer’s Association, and Millsport Sports Marketing, to name a few. He has also served as an expert witness on a number of business damages cases. He is a member of the American Marketing Association, the Academy of Marketing Science, the Society for Marketing Advances, and the Sport Marketing Association, and has served as the Vice President of Communications and Treasurer of the AMA Sports Marketing Special Interest Group.

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