Arizona State University

Fall 2012 Winners - Follow the Journey

Alex Pastrana

Alex Pastrana

Alex is originally from El Paso, Texas and yes he’s a typical Texas boy. Meaning he enjoys country music, has a farmers tan, owns cowboy boots and a matching hat, and most importantly he loves the Dallas Cowboys. He graduated from Arizona State University in Fall 2012 with a degree in Journalism and Mass Communication with a specialization in Broadcast Journalism and a minor in Film Production. Although he isn’t exactly sure where he wants to end up he knows he either wants to be in production or some position in the sporting world, but he won’t be picky to start.

“[FOX Sports] U is one of the best and most helpful experiences a college class can give you.”

“[FOX Sports] U gives you a chance to see how the real world works and puts students in the driver’s seat.”

“I definitely recommend [FOX Sports] University to anyone who likes a challenge.”

“Creating a marketing campaign for Fox Sports Next was challenging and frustrating but also very fun! It’s also an added bonus if you win! #FollowTheJourney.”

Ryan Bawek

Ryan Bawek

Ryan Bawek is a senior at the Walter Cronkite School of Journalism and Mass Communication and will graduate with his bachelor’s in broadcast journalism and a minor in tourism management in May of 2013. During his time at ASU, Ryan has maintained a 4.0 GPA and participated in six internships including 12 News, Right This Minute, writing for AZ Front Row Magazine and PR and marketing internships with the Phoenix Convention Center, Rio Salado College and EB Lane. Ryan is a native of Arizona who has had a passion for sports throughout his life and is a diehard Arizona Cardinals and Phoenix Suns fan. Upon graduation Ryan hopes to continue his education by attaining his MBA in sports management in the hopes of one day working in the marketing department or front office of a professional sports team or league.

“Getting the opportunity to get real-world experience and guidance by helping create a marketing campaign for Fox Sports Next has been an amazing opportunity for me.”

“Participating in the Fox [Sports] University program has been the most memorable moment of my time at ASU.”

“Having the ability to put on my resume that I helped create a national campaign for a company like Fox Sports while still in school is something that is very exciting and valuable for me as I move forward into my career.”

Jessica Choi

Jessica Choi

Jessica Choi is a senior pursuing concurrent Bachelor’s and Master’s degrees in Journalism, with an emphasis in Public Relations, through ASU’s Walter Cronkite School of Journalism and Mass Communication and Barrett, the Honors College. For the past two years, Jessica has interned as a Publicity & Promotions intern for Allied Integrated Marketing, which is a marketing and advertising firm that specializes in the film and entertainment industry. She was also the PR Intern for Turner Broadcasting for all TNT and TBS original shows in the summer 2012. With an interest in marketing and public relations, Jessica hopes to one day make her mark in the entertainment and/or sports industry. In the meantime, she enjoys sipping on Starbucks coffee and watching sappy 90s movies during her free time.

“The chance to create a national marketing campaign (and have it be picked) for Fox Sports Next was surreal.”

“Getting the hands-on experience and the opportunity to create a full marketing plan is not something many students get to do.”

“Fox’s [Sports] University program is truly a once in a lifetime opportunity. I am so excited to see the end product!”

Annie Carson

Annie Carson

Annie Carson is a senior at ASU’s Walter Cronkite School of Journalism & Mass Communication pursuing concurrent Bachelor’s and Master’s degrees in Journalism with an emphasis in Public Relations. Annie is very interested in various aspects of Public Relations, but is especially passionate about social media. She is a fourth-generation Phoenix native looking forward to graduating and exciting new PR opportunities in the sports, entertainment and/or law industries. For more information and to view Annie’s portfolio, visit

“It was an amazing learning experience that provided us the unique chance to be involved in creating something we’re all truly passionate about.”

“I’m grateful for the vast amount of knowledge I’ve acquired throughout the semester and am extremely proud of my team for developing such an amazing product.”

“I was elated when I found out we had the opportunity to work with Fox [Sports] University in developing a national campaign for Fox Sports Next and”


Fall 2012 Project Description

The students at Arizona State University’s Walker Cronkite School of Journalism teamed up with for their first national campaign. The property,, was rebranded as FOX Sports NEXT and focuses on high school and college sports. Students focused on increasing brand awareness and subscriptions with an eye on both the national and local market. Campaigns were comprehensive, including elements from social media, TV, out of home and digital marketing initiatives to target both insiders and fans. The winning campaign launched in late 2012 and continued in 2013.


Professor Profile

Eric Fischer

Eric Fischer

A 20+ year marketing, media, sales and sponsorship veteran who has worked to create innovative, integrated marketing, media and content platforms to drive revenues for global media organizations.  With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including Clear Channel, Disney, Fox, McCann-Erickson Worldwide, MGM, the National Basketball Association (NBA) and Wyeth Pharmaceuticals.  In these roles, he has been fortunate work with several of the world’s leading marketers such as Anheuser-Busch,  Coca-Cola, Dell, Electronic Arts, Fedex, Gatorade, Microsoft, Nestle USA, Sprite, Taco Bell, T-Mobile and Yahoo!, to develop, build and execute media-based marketing solutions that drive business results.


As Vice President, Global Media Solutions for the NBA, Eric was responsible for leading the league’s digital sponsorship and media innovation across its 75+ marketing partners across the NBA, WNBA, NBA Development League, USA Basketball as well as the Basketball Hall of Fame.


As Regional Vice President of Clear Channel Advantage, Eric led west coast efforts to create cross-platform marketing initiatives including developing customized media solutions involving 1,200+ local radio stations and the digital platforms for nationally syndicated personalities such as Rush Limbaugh, Dr. Laura Schlessinger and Jim Rome.


Most recently and before joining LifeLock, Eric was SVP, Content and Sponsorship at Digital Artists, working with the largest global brands to develop innovative social media programs taking advantage of world’s most famous athletes and team’s social media graph.  In addition Eric continues to consult start up and early stage companies within the sports and digital media innovation space.

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