FOX Sports West challenged students at the University of Southern California to develop an integrated marketing campaign for the Los Angeles King’s 2010-2011 season.
The LA Kings were the focus for the Spring 2010 USC campaign, “Join the Kingdom.”
PROFESSOR
Kimberlie Stephens
Dr. Stephens strives to work at the intersection of research and practice. A student of organizations, she works as an instructor, facilitator and researcher to bridge academia and industry, allowing each to inform and motivate the other. As an instructor in the Communication Management Masters Program, Dr. Stephens aims to help students understand both the power and limitations of ...See More
WINNERS
Katherine Lanigan
FOX Sports U - Class of 2010
University of Southern California
Zhan Xu
FOX Sports U - Class of 2010
University of Southern California
Fiona Lin
FOX Sports U - Class of 2010
University of Southern California
Jieun Shin
FOX Sports U - Class of 2010
University of Southern California
Elizabeth Chapin
FOX Sports U - Class of 2010
University of Southern California
