Marketing Institute students at University of Iowa were challenged to create a 360-degree B2B Marketing and Alignment strategy for Home Team Sports, a sales division of FOX Sports.
Check out a behind-the-scenes look of the work our FOX Sports U students at University of Iowa did to develop a 360-degree B2B Marketing and Alignment strategy for Home Team Sports. The winning team got the opportunity to travel to Chicago got to tour Home Team Sports and Big-10 Network offices and network with executives!
PROFESSOR
Peggy Stover
A veteran of consumer packaged goods, Peggy Stover brings a wealth of corporate experience to the University of Iowa as a Lecturer and Director of the Marketing Institute. She has a 23 year consumer packaged goods background in marketing, sales and market research at Fortune 500 companies that include Kellogg’s, Kraft Foods, SC Johnson Wax and Coors Brewing. Peggy also served as a Visiting ...See More