FOX Sports University challenged students at the University of Iowa to develop strategies and tactics that FOX Sports and Mediacom can employ to showcase, promote and market TV Everywhere products: FOX Sports GO and BTN2GO.
PROFESSOR
Peggy Stover
A veteran of consumer packaged goods, Peggy Stover brings a wealth of corporate experience to the University of Iowa as a Lecturer and Director of the Marketing Institute. She has a 23 year consumer packaged goods background in marketing, sales and market research at Fortune 500 companies that include Kellogg’s, Kraft Foods, SC Johnson Wax and Coors Brewing. Peggy also served as a Visiting ...See More