Students at UNC Chapel Hill developed a PR plan and strategic marketing materials targeting Gen Z, millennial, and potential fans that FOX Sports and NASCAR can utilize together to showcase the current, exciting state of NASCAR and NASCAR on FOX, the FOX Sports App, and peripheral programming.
PROFESSOR
LIVIS FREEMAN
Livis Freeman graduated from UNC-Chapel Hill in 1999 with a Degree in Psychology. Livis started a Public and Community Relations company called 4ourFans, Inc. in 2001 to help professional athletes create their charitable identities, improve their image/marketability and give back to their communities and fans. In his 15 years of operating 4ourFans, Livis has worked with sports starts such as ...See More