FOX Sports North challenged University of Minnesota students with developing an integrated marketing campaign to promote FOX Sports’ TV Everywhere app, FOX Sports GO. Students worked to present strategies and tactics that will increase awareness, downloads, and streaming of the Timberwolves games on FOX Sports GO.
PROFESSOR
Steve Wehrenberg
Steve brings more than 35 years of professional strategic communications experience to the faculty, including the last six as CEO of advertising agency Campbell Mithun. Starting in public relations, he shifted to copywriting, but then spent nearly 30 years in account, strategic and agency leadership positions. As head of strategic planning and integration, Steve created many of Campbell ...See More