FOX Sports University brought together the Big Ten Network and students from the University of Minnesota to support them in developing a creative marketing campaign for Big Ten Hockey during the 2021-2022 season. After students researched the Big Ten Network and hockey viewership, they were challenged to produce a strategy encompassing on-air and off-air production, as well as @bigtennetwork social media content and sponsorship opportunities. Their projects strived to increase fan awareness, engagement, and overall viewership for Big Ten Network Hockey.