Social Media Marketing students at University of Michigan’s Ross School of Business were tasked to develop creative ideas to bring brands to life through activations, digital media, and social media tactics surrounding Big Ten Football on FOX and FS1.
PROFESSOR
Marcus Collins
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner, a full-serve advertising agency, and is a recipient of Advertising Age’s 2016 40 Under 40. Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the ...See More
