In the spring of 2015, FOX Sports U students at the University of Michigan were challenged to create concepts and ideas that formulate an overarching campaign focused on increasing viewership for FOX Sports Detroit in relation to the on-air talent that supports the Red Wings.
PROFESSOR
David Wooten
David Wooten is the Alfred L. Edwards Associate Professor of Marketing at the Stephen M. Ross School of Business at the University of Michigan. He earned his Ph.D. and MBA degrees from the University of Michigan and a BBA degree from Georgia State University. Prior to joining the Ross Faculty, he served on the faculties of Columbia University and the University of Florida. Before pursuing an ...See More