In the spring of 2014, FOX Sports U students at the University of Florida worked to design a 360 degree campaign around the recent announcement of FOX being named the exclusive home to all USGA properties, beginning in 2015. FOX Sports U students reviewed and developed branding strategies to elevate signature events, as well as the league’s presence on FOX Sports
PROFESSOR
Robyn Goodman
Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of ...See More