Spring 2023
University of Florida

University of Florida students were tasked with developing strategic advertising and promotional concepts that help grow excitement for the 2023 FIFA Women’s World Cup and drive tune-in to matches on FOX.

PROFESSOR

ROBYN GOODMAN

Goodman earned her Ph.D. at the University of Texas in 2000. Her dissertation was “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images.” She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of ...See More

WINNERS