Sports Marketing students at Seton Hall were challenged to develop integrated marketing campaigns for the 2019 BIG EAST Tournament that FOX Sports could use to engage and excite fans and media alike in the greater NYC area.
PROFESSOR
LARRY MCCARTHY
Larry McCarthy is an Associate Professor in the Department of Management at the Stillman School of Business at Seton Hall University, New Jersey, where he teaches in the sport management program. His research focuses on sport marketing and has appeared in the Journal of Sport Management, Sport Marketing Quarterly and the European Journal of Sport Management. He coauthored with colleagues ...See More