FOX Sports U students at Seton Hall were tasked with creating concepts and ideas that illustrated an identity for “The Seton Hall Way.” The project was inspired by the “Big East Way,” which is a campaign previously developed by the Big East Conference to showcase the powerful attributes of each member school and to develop each university’s unique voice.  The final campaigns focused on building and showcasing the fans, students and alumni from Seton Hall and the surrounding community through various media platforms.