Students in the Integrated Marketing Communications program at San Diego State University’s College of Business joined FOX Sports U in the Spring 2013 semester, kicking off the term with FOX Sports San Diego. Students focused on creating a comprehensive marketing campaign for FOX Sports San Diego’s partnership and telecasts of the San Diego Padres. The final campaigns primarily focused on how to grow audience viewership, how to engage fans, and how to enhance enthusiasm for Padres baseball.
PROFESSOR
Richard D. Brooks
Richard Brooks is the Director of the Centre for Integrated Marketing Communication and Co-director of the Entrepreneurial Management Center, working as a liaison to the southern California ...See More
Michael (Mickey) A. Belch
Michael Belch teaches Integrated Marketing Communications at San Diego State University, where he has received numerous Outstanding Professor awards. He has also taught in France, Spain, China, Argentina, Chile, Colombia, Slovenia, and the Netherlands. Dr. Belch has co-authored numerous articles in academic journals on advertising, consumer behavior, and international marketing. Additionally, ...See More
