FOX Sports University challenged students at Penn State to recommend strategies and tactics that FOX Sports can utilize with league partner, Major League Soccer. The goal of the challenge is to garner increased awareness, engagement and viewership around MLS on FS1/ FOX, specifically focusing on Soccer Sunday.
Check out a behind-the-scenes reveal of the work our FOX Sports U students at Penn State University did to develop strategies to increase awareness. engagement, and viewership of Major League Soccer on FS1 and FOX. Students who developed the winning campaign "Spend Your Sundays With Us" were invited to Talen Energy Stadium to meet with Philadelphia Union executives and get and exclusive tour of the stadium.
PROFESSOR
John Powell
Professional Achievements
Lead key AT&T business and consumer marketing and sales operations during the emergence of the telecommunications industry after the divestiture of the Bell Operating companies.
Developed and implemented the first consumer marketing retail channel for the New Jersey Bell Telephone ...See More