With FOX Sports’ acquisition of Big Ten Basketball rights, Penn State students were challenged to create a marketing campaign that drives awareness for Big Ten Basketball on FS1 and positions FOX Sports as the go-to network for College basketball.
PROFESSOR
Renea Nichols
Renea Nichols is an Assistant Teaching Professor at the Penn State Donald P. Bellisario College of Communication where she teaches public relations writing, campaigns and diversity in communication courses in the AD/PR Department. Her students at both Arizona State University where she began her ...See More
