FOX Sports and the MLS challenged University of Pittsburg students to develop a 360-degree integrated marketing campaign that will increase awareness and excitement for Major League Soccer, its teams, players and storylines. The campaign should drive tune-in on FOX, FS1 an the FOX Sports app by appealing to core soccer fans while also recruiting new fans to the game.
PROFESSOR
Bob Gilbert
Professor Robert Gilbert has been a member of the University of Pittsburgh College of Business Administration faculty for over 15 years. Professor Gilbert developed and teaches the Projects in Marketing course at Pitt. In the course, students design and implement promotional campaigns for clients, and often have the opportunity to compete at the national level against other ...See More