FOX Sports and the MLB challenged Pitt business students to develop an over-arching messaging strategy that both the network and league can utilize to raise awareness of their joint sustainability efforts at the 2019 MLB All-Star Game.
PROFESSOR
BOB GILBERT
Professor Robert Gilbert has been a member of the University of Pittsburgh College of Business Administration faculty for over 15 years. Professor Gilbert developed and teaches the Projects in Marketing course at Pitt. In the course, students design and implement promotional campaigns for clients, and often have the opportunity to compete at the national level against other ...See More