Ohio State students partnered with FOX Sports University in Spring 2014 to develop a multi-platform program designed to engage the youth demographic audiences in sports, specifically in the FOX Sports Ohio and SportsTime Ohio regions. The statistics of viewership from the millennial and younger target audiences (ages 8-15) inspired a rebranding of FOX Sports Ohio and SportsTime Ohio’s outreach efforts to these target audiences.
PROFESSOR
Deborah Mitchell
Deborah Mitchell joined the Fisher Marketing & Logistics faculty team Spring 2012. She has previously taught at University of Wisconsin-Madison, Northwestern University, Stanford, University of Pennsylvania, Cornell, and Temple University. In the past she has been executive director for the Center for Brand and Product Management at University of Wisconsin as well as ...See More