Students from the NYU Tisch Institute for Sports Management, Media, and Business, teamed up with the YES Network and the NYC FC to pitch an integrated marketing campaign for the NYC FC’s upcoming season. The goal of their campaign was to increase awareness of and affinity for NYC FC in an already-crowded NYC marketplace.
PROFESSOR
David Hollander
Clinical Assistant Professor of Sports Management
New York University Tisch Institute for Sports Management, Media and Business
Professor Hollander’s courses include Introduction to Sports Management, Marketing of Sports and Events, Public Relations, Consumer Behavior, Leagues and Governing Organizations, Amateur Sports Governance, Leadership and Organizational Behavior, ...See More