Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications partnered with FOX Sports University for the first time in the fall of 2013. Entertainment Marketing students were challenged to come up with a plan for brand development and growth for the FOX Sports Girls concept.
Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill ...See More
